The Study of Customer Behaviour – An Effective Marketing Move

You need to be practical when you plan and launch your marketing campaign as well

. If your product or service does not completely satisfy the customer's needs, don't force things. Not everyone is a good fit as a customer of your company. Through intimidation or double-talk, you could end up losing future sales to these "almost" customers as well as their friends. Basically, by understanding the psychology of the customers' minds and what motivates them, you can work to gain their trust and build a solid foundation based on honesty and satisfaction.

The Study of Customer Behaviour An Effective Marketing Move

By: Chris Jenkinson

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