The Surprising Trend: Asia-pacific Consumers Vs Word Of Mouth Marketing Strategy

In 2009, more than $400 billion is spent on advertising worldwide

. Yet, over half of advertising campaigns fail to draw in new customers. Traditional advertising just doesnt work in todays complex world. New and surprising trends are evolving among consumers in Asia-Pacific which gives marketers a huge opportunity for a truly effective marketing strategy. We are aware that word of mouth marketing strategy (WOMM) is powerful for advertising. Social Media and the regions connectivity are driving the effectiveness of word of mouth to a new level, particularly in Asia-Pacific.

The market research report from Marketsensus Profiting from Consumer Mega-Trends in Asia Pacific: Connectivity revealed that consumers in Asia-Pacific are very much reliant on word of mouth. Over 80% of Vietnamese consumers surveyed said that online consumer reviews were their most trusted source of information, as did 77% of Chinese consumers. Chinese consumers reliance extends from buying food & beverage to even laptops. The report revealed that 55% of Chinese respondents would need a friends recommendation of the brand before buying a laptop, compared with 37% in U.S. and even lower in elsewhere, highlighting just how important mouth marketing strategy (WOMM) is to the Asian consumer. Likewise, 93% of Malaysian respondents said that recommendations made online by friends were trustworthy while 83% of them also stated that they trusted online editorial content. Consumers in India are also much influenced by what their friends and family think about the products and services even in alcoholic beverages which most consumers elsewhere disregard friendly advice.

To leverage a powerful word of mouth marketing strategy (WOMM), we must first truly understand consumers on a deeper level. Consumers in Asia-Pacific are willing to spend more on green products yet they are skeptical about the environmental claims. How do we as marketers communicate our authenticity for a larger market share? The market research Profiting from Consumer Mega-Trends in Asia Pacific: Connectivity by Datamonitor revealed some insightful trends of consumers in Asia-Pacific.

Gain deeper insight from the report: http://www.marketsensus.com/profiting-from-consumer-megatrends-asia-pacific-connectivity-p-71858.html

by: Stephanie Lung

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