The Three Principles Every Online Marketer Needs to Know
The Three Principles Every Online Marketer Needs to Know
As internet marketers we are continually bombarded with pushy gurus promoting their latest gadgets, ebooks or software solutions. Do you really think you could successfully implement all of these new products surfacing on a weekly basis? At some point the madness has to stop! You can receive advice and product recommendations from leaders in the industry but keep it to 2-3 you trust and disregard the rest. If you are spending too much time distracted by all of the new trends, you will never make it in this industry. Focus on the time-tested principles that are proven to work so you can get the most out of your marketing campaign.
New methods do arise from time to time but the principles of online marketing never change. If you understand these three CRUCIAL principles it will catapult your campaign ahead of the masses. Consider these diamonds in your marketing bag of jewels.
Target a SPECIFIC audience
If I asked you who your target audience is, what would you tell me? Seventy-five percent of marketers would say, "Anyone who is looking for my product and desires to make more money" and this is why 75% of marketers are still making less than $500 a month on their campaigns. Who exactly are you targeting? Don't fall into the trap and think your market will be too small if you focus on specifics. Get down to the minor details of your audience: What do they like? How do they live their lives? What are their desires and frustrations? The more you know about them, the greater your ability to target them. When they land on your website they will feel an instant connection and disregard your competitors who don't understand this vital concept. Yes, you are targeting less people, but you are seriously increasing your conversion rate which will result in more money than you ever dreamed.
Successful Branding
Whenever you think of branding on the web, consider this word Repetition. Every element, communication, message, color and design should reflect your core message and scheme. I don't care if you are just "tweeting" a reply to a follower. Everything needs to be congruent or you will blur your brand and confuse your followers.
The Power of Value Centered Marketing
This is the most important element of a marketing campaign. I want you to mentally place yourself in the minds of your prospects as they are searching for information on Google related to your industry. Would you stop at your website and stay a while? Be honest! What is your main focus for your marketing? Is your first priority helping people find success or accumulating more money? If you are more concerned with your profits, you will fail even before you begin. Value comes first and everything else will follow.
These three principles will take you farther than any new gadget or software gimmick on the market. You can't get something for nothing and marketing takes some effort and the right attitude. There are no shortcuts! So if you are looking for a fast track to success, you might as well throw in the towel. Supplying value and connecting with your target market is crucial to success and will catapult your business to the next level.
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