The Timeless Role of Imaginative Play
Yes you hear a lot of about it these days, but it's not just a trend of the moment
. Imaginative play has been around since the first child picked up the first stick and pretended it was a sword. One companySchleichrealizes the secret to such incredible staying and playing power lies in the fact that imaginative play is 100% kid-created.
Just imagine if a duck and a tiger could play together.
Just imagine if it was on top of the couch.
Just imagine if a whale carried an elf out into the sea better yet, into the bathtub.
There is power in creating. There is wonder in exploring. And there is immense value in imaginative play. Beyond just the sheer joy it brings to children, imaginative play opens a child's mind to a world where creativity, intellect, whimsy and originality are not only welcome they are required.
In order for a child to grow and develop creatively, unstructured play is necessary. Play is where children work out their problems and learn to make sense of their world. Child development experts agree that too often today's kids aren't spending enough time engaged in open-ended play. Too many structured activities, too much time in play groups and too many high-tech toys are robbing kids of the time they need to spend playing alone, with their imaginations as their guides.
For 75 years, Schleich has fueled creativity, providing children with toys to help them wonder "what if?" so they can create imaginative play scenarios anytime, anywhere. Schleich's realistic figures, which draw inspiration from such forces as the beauty of nature, the magic of fantasy and the legends of history, offer an original, natural and intelligent alternative to the bells and whistles of today's high-tech world.
Schleich figureslike all imaginative playthingsneed no translation or instruction, just creativity and the time to play slowly and freely. Children across the decades and across the world instinctively know how to play with them, anywhere they choose. It's that elegant simplicity of the play pattern that creates the timeless appeal.
"By providing complete imaginative play concepts we offer an original, natural and intelligent alternative to our modern, high-tech society," states Alexander Schnfeld, head of Schleich Inc.'s Global Brands and Marketing. "Being a forerunner in the development of these complete imaginative play concepts, our toys enable children, through creative fantasy and imaginative play, to learn lasting values that equip them for a bright and positive future. We are very proud to be able to contribute so positively in this way, and it's an important reason why consumers trust Schleich and Schleich products."
With figures that appeal to every childfrom the animal lover to the fantasy fan and beyondSchleich offers the broadest range of figures to inspire imaginative adventures. This year to commemorate the 75th Anniversary, Schleich is offering an exclusive Zebra-themed figure free with the purchase of its new Zebra-striped Airplane. Specially-marked packages at retail include a coupon that can be redeemed for a complimentary unique Zebra-striped Penguin, Giraffe, Pig or Kangaroo. These collectible figures are not available for sale and their whimsical patterns are sure to inspire creative storytelling play!
The company, founded 75 years ago by Friedrich Schleich in Schwbisch Gmnd, is one of the largest toy manufacturers in Germany and a leading provider of original play concepts internationally. The famous toy figurines from Schleich are sold in over 50 countries and have found their way into children's rooms all around the world. For more information, please visit www.schleich-s.com.
The Timeless Role of Imaginative Play
By: Schleich
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