The Top 5 Voice Mail Messages From Hell

Here's the bad news:The overwhelming majority of voice mails are not returned simply because they are lousy

. Period. Worse, every tele-sales rep is leaving the same tired and worn message over and over again. It is little wonder that less than 1% of all voice mails are returned and that your prospect erases your voice mail in less than 20 seconds.

Before you can leave a killer voice mail message it is important to know what prospects despise, detest and hate about the prospecting messages they receive. By knowing what to avoid, it is easier to craft a more compelling and intriguing message.

Here are five voice mail messages from hell to illustrate the point:

# 1 The Vomit

The vomit message is one where the sales rep "throws up" virtually everything about his company, services, results, unique selling propositions, success stories- you name it in the hope that something will stick.' Your busy prospects has neither the time nor the inclination to listen to your speech. Don't waste your time or theirs. Stop the vomit,

#2 The Bland

The bland message is one that a rep has left for the last 23 prospect. And it sounds like it: tired, fatigued and read.' It screams, "I hate doing this and what's the point?" With over 85% of your voice mail message delivered by the tone of you voice, this message will never inspire a return call.

# 3 The Race

On the opposite end of the spectrum is the race' message where the telephone rep zips through his script. Rushed and irritated because leaving messages has not produced a single return call, this sales rep is simply going through the motions and getting the task over with. Meanwhile, the prospect picks up every single annoying nuance and just as quickly deletes the message.

#4 The Cheesy

Cheesy messages use hype and exaggeration hoping to entice a return call, "Hi Amybeth, this is Jim Day calling from ABC Recruiters. Amybeth, if I could reduce your turnover by 20% or more a year, would you take a moment to call me back?" Gag me! While benefit oriented' cheesy messages NEVER get returned because the prospect knows perfectly well that results like that will never happen evenif Jupiter is aligned with Mars. What they hear is "slick" and untrustworthy.

#5 The Incompetent

Sadly, the majority of messages are delivered incompetently due to a lack of preparation and practice. These message are filled with ums" and "ahss"; repeated phrases; stuttering; throat clearing; disjointed thoughts; poor grammar. You get the picture.

Summary

Soare you guilty of one of leaving one or more- of these voice mail messages from hell? If so, give your head a shake. Prepare your voice mail message ahead of time, make it brief but intriguing, practice it like you are a Hollywood star and then sit back and see what happens to your return call rate.

The Top 5 Voice Mail Messages From Hell

By: Jim Domanski

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