The Top Three Ranking in Google
The Top Three Ranking in Google
The Top Three Ranking in Google
Ranking in Google is one of the most challenging aspects of having an online business. This is because it is what all your competitors want and basically, it is what having an online business is about. The competition for rankings in Google is so intense that it has effectively changed the way a website is designed, it has changed how online marketing is done and it has redefined how a seller promotes his or her services or products.
Paid advertising is one of the popular options that you can avail so you can rank better in Google. There are pay per click advertising companies that displays your product or service website and when people visit or click on the link, you will have to pay Google for that every time. Though this is a very common ranking strategy, it is not at all that much applicable. Your website does not get any relevant back links and it does not give your website a reason to be recognized. Also, it will be very expensive to keep on maintaining your website through these ads. There will come a time when sales will no longer be able to support its use and that these ads will no longer be feasible for you. Also, these ads do not last that long, as soon as you no longer sustain the ads, your website will start to sink down the rankings chart because it has absolutely no relevance at all aside from your pay per click advertisement.
By far, the best way to rank in Google is through Search Engine Optimization strategy. This strategy is designed to collect the broadest number of keywords that are relevant in the products or services that your company or website is about and then getting as much back links, relevance, recognition and link juice from other websites that Google would start to think and say that your website must be that big of a deal that even other sites would refer to it and so it decides to put you on a spot higher than the rest of the competitor websites and thus you gain more clicks, more traffic, more visitors, and more business deals and sales.
Though it may seem very easy, SEO is often times easier said than done. There are a lot of ways to do it and there are a countless number of possibilities on how you can get enough back links. The most basic and the most common is the on page SEO. This allows you to build your website with optimization in mind from the ground up. This also allows you to incorporate the keywords in the very core of your website. Other basic techniques such as link building through article submission, as well as blog commenting are also very useful. Bookmarking your articles through social media platforms works wonders as well.
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