The Trick To Keeping People Wearing Your Lanyard

Getting your promotional lanyards into the public domain is a great achievement for you

, enabling you to drastically increase your brand exposure and open up potential marketing avenues. The trouble with lanyards of a promotional nature tends to be that theyre time or location sensitive. Attending a convention at which youre presented with a lanyard will probably mean that youll wear the lanyard for the duration of the event and then remove it. Lanyards are rarely used on a repetitive basis unless the individual goes and purchases it themselves, as they will have invested in it because of a personal preference; rather than been given it.

Getting people to wear your lanyard involves a four point plan for success. Firstly, you must design it with aesthetics in mind. The modern individual is very fashion conscious and will not wear an unsightly lanyard unless it is absolutely necessary. Design your lanyards with a universal appearance in mind, you want it to be striking enough to garner positive appeal but you dont want to alienate people. Giving it a neutral and simplistic design allows people to wear it with any number of colours and outfits. Fluorescent green lanyards might be more eye-catching, but few people will continue to wear it.

The second aim that you want to achieve is making the lanyard functional. Its primary use will be as a marketing tool, but a lanyard without any further benefit to the user will be quickly discarded. There are a number of possibilities that you may want to include, which will depend upon your target demographic. Bulldog clips are one of the most common which can carry keys, USB memory sticks and other hooked items. Bulldog clips also often feature plastic wallets which are great for ID tags. Split rings, swivel hooks and alligator clips also offer great potential.

Whichever of these you choose to go for, be sure that theyre interchangeable. Permanently fastened ID wallets might be great for security and identification but the majority of end-users wont want this feature. Ensure that the lanyard can change its function in a simple and easy way.

Finally and continuing in the vein of wide appeal, keeping your lanyards gender neutral is very important. Shocking pink fabric will probably win over most females that the lanyard is offered to but youd be hard pressed to find any males who continue to wear it when it isnt absolutely necessary. Patterns can be risky when it comes to pleasing both sexes, sticking with neutral colours like beige, light blue and white is the best route forward.

Subliminally convincing people to continue wearing your lanyards is difficult and sometimes frustrating when you cant put your finger on the point of failure, but its well worth investing time and money into the process. Following our advice isnt by any means a guarantee of success, but it should arm you with enough knowledge to go forward and experiment in finding your own achievements.

by: Gary Watkinson

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