The True Cost Of The $50 Lead

In an environment of intense competition, unpredictability

, and shrinking marketing budgets, every business is seeking cheaper alternatives for lead generation and management processes. However, they fail to realize that these cheap leads are in fact more expensive because extracting qualified leads from various sources (website inquiries, tradeshows, webinars, seminars, banner ads, telemarketing, ad campaigns and email broadcasts) is a time and labor-consuming process. The $50 lead eventually turns out to be a costly affair.

As a business owner, you must envision long-term objectives that guarantee an enhanced ROI and other various rewards. Pay heed to the old adage penny-wise and pound-foolish and look beyond your current situation to achieve your future goals. Employ tools that provide you with qualified leads through practical, cost-effective, and timesaving contact discovery practices. The qualified leads that these tools generate may seem costly in the beginning, but will convert leads into sales much faster and in greater numbers, ultimately reducing the total cost of ownership and improving your marketing campaign ROI.

As you are probably aware, finding B2B customers is a demanding process. You need to constantly stay in touch with your prospects through several engaging tactics before they are ready to buy your products or services. You therefore need to implement optimized and integrated lead management and nurturing practices that successfully lead you towards your objectives. The lead generation services rendered by these solutions provide you with a database of contacts through audience acquisition processes, such as webinar registrations, email correspondences, telephone inquiries, etc.

The solutions demonstrate highly commendable inquiry management capabilities to ensure that the captured leads are not lost during the ongoing process of marketing-to-sales conversions. Your customers are kept engaged through interaction and participation to assess their needs and data is consistently updated to reveal changing trends. This allows you to close sales deals effectively. The lead nurturing solutions enable your sales force to concentrate on selling effectively and efficiently while staying within the budget.

Resourceful marketing strategies simplify the selling process, provide shorter lead times, and generate qualified leads according to specific demands and requirements. They also help leverage the marketing and sales processes with higher sales conversions in a cost-effective manner, allowing business to progress and overcoming setbacks and challenges.

by: Gladeyas

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