The True Story- Are Name Brand Tvs Actually Better?
One of the most common topics of conversation regarding buying a new TV is whether the name brands are really any better than the cheaper brands
. Generally, the comparison is based on prices, which isn't really the whole story when you're buying a TV. There are quite a few quality issues as well, and they have a lot to do with the real value of the TV. A top of the range TV like a
Samsung LCD TV isn't the same thing as a generic brand TV.
Name brands basics
The top name TV brands are top names mainly because of popularity with consumers. These are brands with long track records, and most people have their own preferred brand. This is a quality judgment, based on product performance and experience. More importantly, this type of judgment is also often based on comparisons.
The introduction of digital TVs has created a lot of comparisons. Some brands have suffered due to low quality, inferior technology, or just plain inadequate TVs which don't measure up to expectations. The big names, like Samsung, Toshiba, Panasonic, and others, have done well in the marketplace, simply because they're providing what people want, and their performance is reliable.
This type of brand preference illustrates a true marketing principle, the "more options and more choices effect". This means that a brand is valued on its range of features. The perceived value of a TV is a combination of things, and the more value is shown, the more highly rated the TV will be.
For example, a typical name brand TV will include:
LCD Screen Size 22" (56cm), 16:9
TV System Digital: DVB-T, Analog: B/G, D/K, I
Colour System NTSC 3.58 (AV only), NTSC 4.43 (AV only), PAL, PAL60 (AV only), SECAM
*TV Guide Onscreen Yes
Parental Control Yes
*Clock Yes
*Sleep timer Yes
*PC Power management Yes
*Ambient light sensor Yes
*Power saving modes Yes
*Idle TV standby Yes
*Packaging materials Recycled materials
*Printed materials Recycled materials
That's a selection from a
Samsung LCD model, and as you can see, the number and type of features is quite extensive. It's also different from other brands. These are all features that people look for in TVs, even down to the recycled packaging and printed materials. When making a comparison with other TVs that don't have these features, the judgment is obvious.
Quality, service and warranty for name brands
There are a lot of additional issues that make the difference between name brands and others:
Quality: The name brand TVs are better overall for picture quality, controls, and manufacturing standards. The quality differences are caused by better technology, higher standards of quality control in production, and in many cases additional features exclusive to the manufacturer.
Service: The name brands are widely distributed. Getting parts and service is easy, and quite efficient.
Warranty: Warranty for name brands can be very high value for consumers, particularly for top of the range TVs. This is the no-fuss approach to servicing, and it's very cost effective.
by: Joe Watson
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