The Truth About Pick-Up Artists and Fitness Marketing Experts

It's all a game

It's all a game. Pick up some tips from female pick-up artists and use them in your fitness marketing to reap the rewards of happy clients and money in the bank.Both marketing and amore are two of the oldest games in the book, and it's no surprise they're so similar. That's why I recommend business owners who are ready to take things to the next level study the art of wooing women alongside the art of running a business. Even if you're not looking for love, or if you're in fact a woman yourself, if you study the rules of attraction, rest assured, you'll gain keen insight into marketing fitness strategies.Simply put, when you understand what motivates people, it'll be that much easier to solicit them. Remember, all those things guys do to get the girl also work when they're trying to get the green.I've put together a few of the most common techniques PUAs (pick-up artists) and top marketing fitness strategies both use regularly:1. Get Noticed"Peacocking," or dressing in flashy clothes and acting like they own the place is a pretty common practice for the experienced pick-up artist. Whether they don neon shoes, pull up in the meanest machine, or show up shirtless, PUAs will do just about anything to get the initial gazes. Gorgeous women are usually dripping in guys, so a successful PUA will aim to stand apart from the crowd.You can usually spot an expert marketer by looking for attention-grabbing. The role of a headline is actually only to get people to keep reading. In the sea of ad info we all have to navigate each day, an effective marketer knows the best thing to do instead of trying to bust through the info clog is to just make themselves apparent.Most often, this is best done by writing a headline that already addresses the innermost fears, wants and struggles of the readers. After all, since there's only a seven-second window to capture their interest once they make their way to your page, it makes more than a little sense to peacock your content to the nines.2. CharismaNo big shock that women like a charismatic guy. I don't mean "nice" or "friendly"; I mean charismatic and nothing more. The dude could be a complete jerk, but usually he's at least a charismatic jerk and couldn't give a flip what anyone else has to say about it. What you see is what you get, and too bad if people don't like it.Successful marketers are usually also charismatic, and they tend to let this strength show through the words they put in print.We can all relate to someone who is similar to how we are, as well as someone who is how we are AND has achieved something we want to achieve.And let's be honest, people need something to do. They see others succeeding and making headway in the world, and want to do the same for themselves.That said, one of the most successful tips in marketing is to be charismatic. No one wants to fork over hard-earned cash to someone they don't like, they want to give it to someone appealing to them.3. Show Some WorthWomen want men who look like a good investment.They want a guy who is pretty high up on the social ladder (dominant), someone who earns a good living (then he can take care of her), someone who is strong (a protector) and someone who is pretty sure of himself, has a good sense of humor, and is generally fun to hang around. Sure, it seems most women prefer jerks. That's only because the jerks usually put these characteristics on display. They tend to have a higher social status than the women, their brassy behavior makes them seem like good protectors, they do what they want without a lot of regard for what anyone says, which makes it seem like they can probably do a good job of providing, and a lot of times they also come off as a bad boy, which can be exciting for women.Often these women don't even understand why they're attracted to guys like these. They just know they like that the guys don't seem to take any crap from anyone, but little do they know it's in their DNA to want qualities like confidence and dominance in a guy.Back in the prehistoric days that take-no-crap philosophy meant those guys could protect and provide for their women. BUT, we've evolved, and that established rule isn't always the case anymore. In fact, most of the time it just means the guy is a jerk. Still, genetics are genetics, and thousands of years are pretty hard to wash out. Believe it or not, it's coded in women's DNA to like men who act like jerks.Jerk = Protector and Provider... understand?Successful marketing fitness strategies are just like this; they show worth and focus on what is offered instead of focusing on details. When they do zoom in on details, they relate to what is offered. For example: they say, "We're providing this (detail) so you can have this (benefit)."And there you have it. Master the art of picking up women, and you'll be a marketing master in no time.


The Truth About Pick-Up Artists and Fitness Marketing Experts

By: Amy C.

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