The United States with small white swan suspension industry will stage a three hegemony - the United States of electronics, Little Swan - HC Network

The United States with small white swan suspension industry will stage a three hegemony

- the United States of electronics, Little Swan - HC Network

U.S. electrical and Little Swan has also issued a bulletin for the planning of major assets restructuring, the two companies also suspended. Analysts believe that U.S. appliances on the completion of the reorganization of small swans, which means since 2005

Home Appliances

Domestic enterprises

White

The layout of the basic shape the industry, will form the future market Haier, Midea several major giants strong Always the Winner in the market. To

Air conditioning

, Washing machines, refrigerators white as the main product sectors, although more categories, but in recent years been promoting the advantages of corporate reorganization and integration of the degree of concentration makes the industry continued to improve, have been presented with

TV

Industry companies led by a few similar pattern. To TV as the main product of the black power industry, after years of market competition, domestic Skyworth has been formed,

Hisense

, TCL and other six companies dominate the market situation. Assets in the washing machine integrated into the platform after the Little Swan, Midea Group, the layout of the white power industry has been the basic shape, which indicates that the domestic market several white battle between the giants will become more intense. Since 2005, industry consolidation on the surging white, color TV enterprises are mainly "cross" and the white into the industry integrate its two models, mainly the former White Hisense Kelon, Sichuan

Changhong

Holding Huayi compression and Meiling, and the latter is mainly the United States of recent years Royalstar, Hualing, Little Swan, a series of acquisitions. The giants from the current "enclosure" of the results, in the future pattern of white power industry, Haier, Midea, Hisense, Gree will become a major force in market competition. The United States before 2004 did not in the refrigerator, washing machine and other industries, through the acquisition of Chongqing, GM, Rongshida and other enterprises could enter the industry, but in 2008 the acquisition of small swans, it is to append their own in the washing machine as soon as possible industry's "short-board." Since 2008 since the acquisition of Little Swan, Midea has been non-small Swan's main business carried out "surgical" type of cleaning. Since then, the U.S. appliance will become "America's Line" of the air-conditioning, refrigerator service platform, and Little Swan will become "America's Line" washing machine platform. Domestic washing machine industry is still in the "one superpower and many powers," the competitive landscape, Haier products with a complete line of comprehensive coverage

Sell

Network and strong brand, accounting for one-third share of the domestic market; ranked second to the fourth brand is Rongshida, Little Swan, and

Matsushita

, Three companies were the market share of about 8%. If the Little Swan to become the United States of its washing machine business platform, "the U.S. system," the overall market share in washing machines is expected to reach nearly 20% of the market over the years, the formation of a substantive challenge Haier boss. Industry also pointed out that, with the white domestic market integration for the time being come to an end, Haier, Midea, Hisense integrated through a series of resources, will significantly enhance its strength, and ultimately from upstream raw material procurement, research and development to downstream distribution channels resource sharing, industrial chain synergies gradually.

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