The Use Of Computers To Revolutionize Viral Marketing

Had it not been for the use of computers, people would not have agreed to this name

. It had been in the world of marketing for a long time; however, not many had the consensus of calling it by the name of viral marketing. Many companies and big business giants have used this form of marketing. Also, it is not something very new and fresh, for it uses the same basics of marketing for ages. They lure the customers, they tell them about the benefits. They offer something extra and make their product so easy to use and access, that people do not think it tasking to try. This is where they are influenced and hence made loyal. However, the medium and the way of tackling is what creates the revolution. Earlier it was Mary Kay in the 1960s and 70s that used the word of mouth to spread the awareness of its presence in the market. It talked to few prospective clients who were then lured by the idea that they shall be provided a commission on bringing in their friends or prospective users. In this way the other prospective clients were being added to the list. With every new person there was a trail of consumers, and later there was a name in every household. After this they started making their consumers as their agents who shall take their products to the other users. Hence, they were not investing a single penny in the whole business, but were still reaping the benefits.

This is what has been taken to the next level by the help of computers. And computer, being a fast medium, has certainly brought a new life in this trade. The most recent example is the popularity of networking sites, which are using an extension to viral marketing. The viral marketing now uses viral loop expansion, which makes the viral loop replicate itself. Hence, they never die out of the system. They are not only taken far and wide, but also sustained forever. The spread of this virus is possible in any form. It can be a text message, to an email or a video clip. Even the flash games are a part of this drive. You get a small snapshot to learn of the game on various websites. Once you get to play it, it invites you to the actual link of the game. Hence, they are using other sites where the user might visit and talking about their services. This is parasitic in its own way. But, this is certainly the future of the marketing industry.

You can use sites of other people to advertise yourself, by tagging on some information about yourself. This was also used by Hotmail. They tagged about their free email service to all the mail users. Hence, whosoever received it had gotten to know about it. Then when someone subscribed, they became a full-fledged carrier of it. The most important thing of this trade is to make the product very simple to use and to access.

by: Gary Pettit

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