The Uses of Geographic Information Systems or GIS software
The Uses of Geographic Information Systems or GIS software
A geographic information system (GIS), or geographical information system, captures, stores, analyzes, manages, and presents data that is linked to location. In the strictest sense, the term describes any information system that integrates, stores, edits, analyzes, shares, and displays geographic information. In a more generic sense, GIS applications are tools that allow users to create interactive queries (user created searches), analyze spatial information, edit data, maps, and present the results of all these operations. Location is important - even today, when so much business is transacted in a virtual environment, the physical location of assets, customers, or prospects can't be ignored.
Geographic Information Systems (GIS), such as OnDemandGIS, are the state of the art tools that provide the capability to analyze data in relation to its location and visualize the results in easily understood maps that dramatically increase the value and utility of that information. GIS offers a single solution that performs a number of different jobs at once, and combines the results to turn data from many sources into effective, actionable information.
GIS technology brings together common database operations such as query and statistical analysis with the unique visualization and geographic analysis benefits offered by maps. These abilities distinguish GIS from other information systems and make it valuable for use in a wide range of applications to solve problems and plan ahead by looking at data in a way that is quickly understood and easily shared. Location or geographic relationships are inherent in up to 80 per cent of business information. Geographic Business Intelligence enables organizations to make use of that information to organize and understand complex business processes by addressing questions and problems related to location proximity, conditions, trends and patterns.
Questions such as:
Where things are - assets - customers - outlets - staff - tracking
What's inside an area - potential customers - suitable distributors - territory splits - stores near schools - recycling facilities
What's nearby - competitors - resources - repair crew
What quantities - sales by area - crimes by area - market size - outlets
What affects it - customer demographics - drive times - competitor positioning - environmental risks - planning restrictions
Where is the reported problem - infrastructure failure - abandoned car - street light out
How do I get there - routing - travelling salesman - scheduling
What do I do there - work orders - detailed designs - inventory schedules
What if - flood plane analysis - environmental risks - disaster planning
The common denominator in GIS is location such as the address of an office or a home. Geographic Business Intelligence also includes information about the locations, such as the floor space of the office building or the income bracket of the residents of the house. It is precisely this ability to link location with descriptive or attribute data that enables organizations to derive so many benefits from GIS.
Benefits such as:
Make Better Business Decisions:
By combining geographic and location-related data with other business data organizations can gain critical insights that help their businesses flourish. With spatial queries organizations can select trading locations, service zones and customers of interest, and present the information in thematic maps and reports to facilitate faster and better business decisions.
Improve Operational Efficiency & Reduce Cost:
The information provided by GIS is used to greatly improve operational planning and management, and to re-engineer and improve business processes. It offers solutions for routing optimization, and maintenance planning and reporting.
Enhance Customer Service and Increase Sales:
Understanding your customers, providing them with the best possible service and finding more people like them is central to growing sales. GIS helps organization to identify their best customers and use spatial queries to pinpoint geographic areas where similar demographics apply in order to prioritize market expansion.
Better & More Cost-effective Service to Citizens:
Government organizations, especially local government, face tremendous challenges in the current economic climate. They are faced with serving growing populations, with higher expectations of service, while coping with shrinking resources. GIS offers an effective solution to enhancing key citizen services such as permit/licensing, planning, maintenance, facilities management and public transport.
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