The Value Of A Good Production Shop

Many businesses make the fatal mistake when advertising of cutting corners to save money

. Cutting corners could result in a cut to the quality and consistency of your image.

This often happens when companies allow radio and television stations to throw in complimentary production of their commercials. The development of a strong brand has a major creative component and each producer/artist/designer will apply their own skill and style to their production value.

When our firm manages a client who is taking their business to the next level we drive the entire process and use the top notch production services of Ontrack Communications to ensure that a clear, consistent and professional message is communicated through every aspect of our clients communications. Our clients enjoy unlimited access to production services, talent and projects are directed by Tim McLarty who has been in the fore front of the advertising business for the past 20 years.

Communications are not limited to advertizing. Communications can include email, letterhead, business cards, signage, how your office is staged, and your website, just to name a few. There are also non visible communications like the message that is send through your staff to your customers.

Inconsistent creative = an inconstant message and a successful brand is one that is recognizable right down to color and font.

If you are a small business owner do an experiment. Take your business card, letterhead, a screen shot of your website and any other promotional material you have released to the public recently and spread them out on a table. Then write down your website name on a piece of paper and place it on the table.

If there is color in your logo, is it the same on each item on the table?

Is the font consistent?

Would you say that your website best represents everything you want your business to be?

Do you speak to a niche in the market place through the collateral on the table?

If your answer was no to any of these questions then its time to take a step back. You are a business owner and it doesnt take much cost or effort to clean up your image. For more information visit http://www.assureassess.com.

by: Courtney Jewell-McElroy

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