The Value Of A Local Seo Service

If you are a small to a medium size company, organisation

, charity or have a personal site and are looking to market your product, service, brand, company or personal profile online. Then it could be best to work with a local Online Marketing company that knows the local area in order to raise your online profile.

Search engine optimisation arguably comes into it's own when optimising for a much smaller local area, although the monthly number of searches on sites such as Google, yahoo + Bing can be significantly less than global or national terms. There can also be significantly less competition, potential cost and time taken for your website to be visited by specific targeted visits relevant to your niche market.

For example some search national and global search terms can take up to 18 months to reach the Top 10 search results, whilst those same terms with a local twist can take 1 - 6 months.

The upshot of this will also potentially produce higher conversions as people will be pleased to see a local website offering what they are looking for, this also potentially offers increased piece of mind to potential users.

Using a local SEO company also means that people part of the local community are supporting each others ventures which can only be a good thing, obviously if you can't find what you are looking for locally then look further away, however take the time to explore what local services have to offer first.

Once have optimised for local search terms can find it quite astounding varied number of different variations users type into the search engines to find your website. May only account for a few visits a month each however the combined number can bring very specific visits relevant to your website so well worth taking the time exploring the local possibilities.

by: Gareth Hoyle

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