The Value Of A Memorable Short Code

With over 270 million Americans attached to their cell phones

, now is the perfect time to reach consumers with mobile marketing. As text message marketing continues to generate success for businesses around the country, it is important to understand the value of a short code. Many businesses interested in text message marketing ask the same questions: what is a short code and why is it significant?

A short code is a 5-digit number to which prospective customers text a designated keyword. For example, a pizza shop using text message marketing may have a sign outside of the restaurant reading, "text PIZZA to 84444 to obtain mobile coupons." In this case PIZZA is the keyword and 84444 is the short code. According to cell phone carriers, all such marketing must go through a short code, which actually works out as a 5-digit number is far easier to remember than one with the traditional 10 digits.

In order to get the most out of their marketing and successfully promote and sell your products or services, it is essential that you choose a memorable short code, like 84444. In choosing a simple and catchy short code, customers will be more likely to join and frequently utilize your database marketing campaign.

Bob Bentz, President of Advanced Telecom Services said, "In the early 1990's ATS rode the wave of 800 informational lines being put in advertising. Today, the same thing is happening, only now it's with short code promotions."

Mobile marketing with short codes is opt-in marketing. That means that the consumer must agree to receive your mobile marketing messages. While that may seem like a daunting task to get consumers to agree to receive your promotional announcements, it's really not that difficult.

Most advertisers use an interactive text message promotion to get consumers to opt-in. The most common forms of mobile marketing are text message sweepstakes and mobile coupons.

"Give them something they'll value and use and they'll be more likely to stay within your database," said Bentz.

Once a consumer becomes part of your database, you can now send them broadcast text messages in the future. This is the real value of opt-in mobile marketing and will provide you with a successful campaign for many years to come.

by: Anthony Wayne

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