The Value Of End-to-end Analytical Support: A Case Study In The Home Video Industry

In today's fast-paced new economy, companies compete on the basis of business insights

. Business insights are driven by how a firm collects data, and how it analyzes that data before converting it into information and knowledge. A key ingredient that drives business insights is the quality of the analytical support system available at the disposal of business managers. However, creating a robust analytical support system is challenging because of the need to:

1. Invest in analytical tools and supporting IT infrastructure

2. Have competency across a wide range of analytical tools and techniques

3. Have experience in using appropriate analytical approaches for various business challenges

These challenges can be successfully overcome by having a partner who has the experience in providing end-to-end analytical support to business managers across different initiatives. WNS has pan-industry expertise in developing sophisticated analytics-based solutions that enable key business processes for our clients. WNS brings considerable industry expertise to first understand the client's business challenges, and then provide an end-to-end service harnessing data, running analytical processes and interpreting insights for the client to take specific business action on an ongoing basis.

The case study given below highlights the manner in which WNS has been an effective analytical partner to a major studio's home video division, providing support across a wide range of initiatives across multiple business functions.

Background of the Home Video Industry

Traditionally, the home video industry has contributed to a major chunk of studio profits. However, over the past few years, the biggest piece of the home video business (selling physical DVDs in retail stores) has seen a remarkable drop in sales. There are multiple reasons driving this change technology evolution, changes in consumer behavior, growth of alternative consumption options and economic factors. The changes in dynamics of the home video business have forced both studios and retailers to re-think about how they should approach this category. Traditional steady-state assumptions used to take operational and strategic decisions are no longer valid. Studios now have to discover new frameworks to navigate the rapidly changing environment.

Also, the home video industry is different from most other consumer product firms.

1. The product has a life cycle (both sales and product pricing vary over the product life cycle)

2. Each product is unique (no two movies are exactly the same)

WNS supports the clients initiatives in navigating the changing business environment while incorporating the unique characteristics of the home video industry into our solutions.

WNS Supports Multiple Business Units

Strategic Planning

Leverages analytics for sales prediction models and understanding the impact of different initiatives and policies on product sales performance

Sales

Leverages analytics to support negotiations with retailers on placement, pricing and promotional impact. Analytics is leveraged to not only understand how to optimize the overall product portfolio, but also to maximize profits over a particular product's life cycle

Category Management

Leverages analytics to improve assortment selection, understanding category trends, guiding retailers on category improvement initiatives and in designing initiatives that increase shopper conversion and profitability Retail Inventory Management

Leverages analytics to optimize Out-of-stock and Returns, and to identify cost-rationalization opportunities across the entire supply chain

Also, many of the projects are strategic and short-term in nature and having dedicated skill sets for each of these individual project areas is not feasible. WNS provides the client access to a wide range of technical skill sets that can be flexibly leveraged based on the business problem.

by: wns

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