The Value Of Social Networking Sites For E-commerce, According To Seo Expert Josh Hoopes

In his article entitled Social Media Is It Bank or Bust

?", Internet Marketing and SEO expert Josh Hoopes emphasizes the value of today's social media sites such as Facebook, Twitter, and MySpace for e-business purposes. The top three reasons that he mentioned were: a) the ability to reach a bigger audience through these socially-driven sites, b) being able to concentrate on a specific market demographic who can relate to your products or services, and c) being able to tap on what is probably known as the best marketing tool available to man which is the word-of-mouth advertising.

Let us expound on the intricacies of each of the above mentioned factors which makes these social networking sites so important for your business.

Reaching a wider audience. There are approximately 2 billion internet users today, which is a vast improvement when compared to only a few million when the internet started to take off in the late 90's. Combining this impressive statistic with the findings taken from recent studies which show that today's typical online user actually spends about 25% of his time online to log into these popular networking sites, then it doesn't take a mathematician to conclude that we are sitting on a virtual gold mine which should whet the appetite of any marketer. If you are able to tap into this wonderful resource then you will have direct access into a captive audience with similar needs and wants for which you can sell your products and services to.

Most businesses try to take advantage of this social marketing phenomenon by creating Facebook pages for their products or services, or Twitter accounts, wherein their aim is to build a large number of friends in their network, or followers on Twitter. It is critical that the marketer must be creative when it comes to this, since unlike celebrities who possess built-in fame and charisma to pull audiences, products or services need to be clearly translated to the users in order for them to identify.

If you are a good marketer and you have done your research well, then you might be surprised just how fast your product or services number of friends or followers on Twitter can multiply in just a short span of time.

Targeting a niche market. Since similar-minded individuals with common hobbies or passions are more likely to band with each other on Facebook or Twitter, then you will have the distinct opportunity of grasping an audience which will be receptive to you carefully conceived marketing initiatives. Technology has actually made it more convenient for people to just go online when they want to look for a product or service that they are interested in, instead of going for the other more traditional forms of advertisement such as newspapers, magazines, or yellow pages. You will eventually have the top share of their mind, in marketing terms, if you will only be persistent and keep on putting the word out there.

Value of word-of-mouth advertising. Trust is a commodity that is hard to come by. This is the reason why most people would rather go for products which have been endorsed by somebody they know even if it is not that popular, rather than going for other heavily-advertised products, no matter how frequently they may appear on TV commercials. Despite the fact that these social networking sites are somewhat different from the way we traded trust points in the past, it cannot be denied that there are still some amount of trust involved among people who have found themselves as friends on these unique digital platforms. Scanning all the other available options in the market today, trusty good old word-of-mouth advertising still remains as the most reliable tool in marketing. In this regard, Internet Marketing and SEO expert Josh Hoopes emphasizes that social media can be a killer marketing strategy and PR medium for your business if it is implemented correctly.

by: Josh Hoopes

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