The Value Of Well Designed Brochures

Brochure design services offered by the designing companies are very important for

business organizations because brochures have a high promotional and marketing value. Brochure design involves various types of designs such as two fold brochure design, tri fold brochure design, gate fold brochure design, Z fold brochure design, booklet designs, pamphlets, leaflets etc. Custom brochure design is provided to the client companies to fulfill their business requirements.

Brochures provide information about a company"s products, services, policies etc to its target audience. The brochure"s theme, layout, graphics, images, symbols, color combination, fonts etc should be well chosen and appealing. The written content should be informative, interesting and persuasive.

Print brochures are important offline marketing tools. Thus brochures should be designed skillfully by expert professionals. Brochures offer the initial impressions about a company to its target audience. Brochures uphold a company or organization"s brand identity.

VARIOUS KINDS OF BROCHURE DESIGN

Two fold brochure design- This brochure design is very popular and cheaper. It has a front panel, a back panel and two internal panels.

Tri fold brochure design- This is the most common form of brochure and is widely used in the corporate world. Tri fold brochure is not at all costly and provides enough space to provide information. Tri fold brochure design involves six panels to present information, of which three panels are internal. The tri fold design tempts the readers to open the folds of the brochure out of curiosity and read the information given. When kept folded the tri fold brochures are thin and easy to carry.

Z fold brochure design- This design is much similar to the tri fold brochure design and is as effective and influential as the tri fold design. Z fold brochure also contains six panels thus giving ample scope for presenting information. Z fold brochures can be designed on small papers as well as large papers.

Gate fold brochure design- This kind of brochure also has adequate space for information. The cost of gate fold brochure is a bit higher than other types of brochures since this brochure is usually printed on top class paper and the print quality is better.

Booklet design- The booklet design is very popular nowadays. A lot of information can be provided through booklet brochures. A booklet brochure is like a small book. A booklet brochure should be designed in an useful and unique manner because these brochure are retained by the users for a longer time. Booklet brochures are often provided as covers for CDs and DVDs. CD and DVD booklets are popular nowadays.

Pamphlets- Pamphlets are cheaper and are very popular. Pamphlets are generally used to present information to a large number of people. Pamphlets may contain single or multiple pages depending on the requirements of client companies. Multiple pages of the pamphlets are usually stapled together.

Catalogs- The cost of catalogs are slightly higher since they have minimum eight to ten pages. Catalogs usually resemble a small book. The catalogs provide useful information to target readers about the products and services offered by a company in an organized manner. Thus catalogs uphold the brand identity of the company and they have a marketing value. So catalogs should be designed skillfully by expert professionals. The catalogs should be able to make a lasting impact upon the target readers. Well designed catalogs often turn the target readers into buyers. The presentation of the product images and information in the catalogs should be unique and organized. The cost of the catalogs depends upon the number of pages and the quality of the pages.

Custom brochure design can boost the marketing process of company and its products.

by: Jason Aldein

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