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The Variety Of Call Centers In India

We live in an age where businesses are always looking for ways to uplift their services

and hiring call centers to do so have become a popular trend today. A call center provides a variety of services to its clientele. These services include telemarketing, order collection, customer care, and other customer service options.

Amongst the various call center destinations that are available hiring India call centers seems to be the most lucrative. India call centers have propelled the growth of Indian economy by contributing to the service sector.

They have efficiently been providing services since early 1990s and many changes have occurred since then. Businesses have received increased productivity due to call center outsourcing to India. Nowadays, its not just small or medium sized businesses that are hiring India call centers but multi-national organizations have also resorted to doing the same.

The process of call center outsourcing to India started with lot of apprehension; however it has not only become successful but has also introduced many new services. Now the services of call centers in India are not confined to computer support only. The services have become very organized & many significant business activities like debt collection or sales promotion are being carried out by the representatives of India call centers.


The different call centers in India fall broadly into three categories like inbound, outbound & web enabled. The inbound call centers answering the phone calls and as the name suggests the call centre representatives do not make any call to the customers rather the existing customers of the clients make calls regarding enquiries. As such all the inbound call center agents have to do is provide call answering services to customers who place orders or have enquires to make, problems that need to be resolved or complaints that need to be registered.

The outbound centers involve making phone calls to the targeted customers of the clients. Sales, market research, credit management & verification services are few among the BPO services provided by outbound centers. These business functions are very important business operations of the clients. The lead generation and telemarketing services provided by India call centers are very efficient and professional and successful in increasing profits.


Web Enabled services provided by Indian call centers is very recent development in these services. Computer support service is also one of the services provided by BPO in India of late. This is very advanced service which requires the customer care representatives to be technically very sound. Online computer support services include data processing support, back office services, prospecting & campaign management, internet marketing support & email management.

Call center outsourcing to India is the most preferred option as the advantages which Indian call centers offer are not provided by call centers of other countries. India has second largest English speaking population after USA; this is one of the factors which have led to the growth of Indian call centers. In addition, labor though skilled and talented is cheap out here.

Moreover, India call centers also have time zone advantage which enables them to provide services 24 hour answering services. Because, they efficiently provide 24 hour answering services, their demand has increased as customers want their needs to be met at all hours of the night and day. And lastly, the Indian government has implemented policies that have encouraged foreign companies to hire India call centers.

by: Alicia
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