The Water Heater Industry, The Pain And Music
The water heater
The water heater
, Strictly speaking, belong to electric water heater industry, but in recent years because of its rapid development, so that people do not intend to put as a new industry: the hot industry. The water heater is an electrical energy, which means that there is a new hot water heater, which has instant heat, the appearance of small, beautiful, safe,
Energy
Advantages, such as that in 2008 the domestic water heater annual sales volume between 70 to 80 million units, the market share of less than 5% in developed countries more than 50% market share compared to far cry. And huge market capacity, attractive profit margins, so the market swarmed in, the brand everywhere, that looked very lively hot industry, in addition to more music, but also have more pain.
Music, one of the huge market space
The State Council Development Research Center of China's home appliance market discussion group joint research survey, the current rate of China's urban household water heater has a 72.5%, has not yet reached saturation. Update with the old users, 48% of urban households have to buy the next 5 years will the water heater. A conservative estimate, China has about 150 million urban households, such as buying at 50% of the rate of actual demand on the water heater could reach 7500 million on an annual average of the minimum requirements to maintain over 1,000 million units, the market capacity of over 100 billion, among which is the water heater will account for 40% of the water heater market, but currently less than 5%. Can be expected in the near future, that is, electric water heater water heater industry will become the main force, its market potential amazing, huge space for development.
Music bis, investment facilitation and high profits
Various manufacturers so keen to invest in the heat sector, the following two reasons.
First, the convenience of investors. First of all, that is, electric water heater technology threshold is not high, general business can be assembled, and assembled entirely without formal lines, small plants can be hand-screw assembly; Secondly, the electric water heater stage a home appliance products, but their products more many in the building materials market
Sell
Can and building materials, sanitary ware products supporting sales, and with the home improvement company, cabinet shop joint marketing and sales channel breadth, but no slotting allowance, etc., clearing easier, faster cash flow; again, that target consumer electric water heater specifically, to promote lower costs, and sales a long time, no significant low and peak seasons, lower cost of sales.
Second, high return. That the various manufacturers so happy to invest in hot sectors, the main sights is that the high thermal industry returns, relative household appliances other more mature products, or thermal industry profits is very high, generally in 60% of net profit above. According to the thermal personnel within the industry said the market price of 3,000 yuan a product, the wholesale price of 1300 yuan, cost about 600 yuan. Because of this, which leads to the thermal industry, so lively, even some
Hardware
And
Fitting
Industry manufacturers are blending in..
The third
music, consumer recognition and acceptance
Storage-type electric water heater before use will take time to preheat the process, in the winter using a 80 liters of storage-type electric water heater, to wait more than two hours, it is a waste of time. The water heater instant hot bath at all times, to provide consumers with great convenience. In addition, the water heater not warm, which means that the use will not generate the heat loss of warm, but also will not produce waste water is used up, and thus more power, water; the heat relative to the electric water heater has a large storage tank to a storage-type electric water heater is quite small and beautiful. The water heater's power and current relatively large, a lot of old house, old house of wires, meters are difficult to adapt to new houses built in recent years, the distribution standards have greatly improved. Old house is a 10A multi-meter, while new houses are to 40A or more tables matching the standard, some cities has reached 100A, which makes the water heater to have its uses. Therefore, the electric water heater is slowly recognized and accepted by consumers.
Are happy hurts, let's analyze the electric water heater under the industry's three major pain.
The Water Heater Industry, The Pain And Music
By: zzj89@foxmail.com
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