The Ways to Improve Marketing Situation of Chemical Fertilizer

The Ways to Improve Marketing Situation of Chemical Fertilizer

Influenced by the financial crisis and an off season for chemical fertilizer at domestic market, the increasing prices of chemical fertilizer begin to drop to varying degrees, especially the price of nitrogenous fertilizer. In order to improve marketing of chemical fertilizer, it is crucial to improve the establishment of customer management system at present.

The dealer, the link to connect products and market, plays an important role in the process of product circulation. Therefore, it is helpful for lager wholesalers to grasp the marketing information of the dealers at the next lower level to open the wider market. Only knowing the information quite well can the lager wholesalers make timely reaction to the market and deal with new situations cooperating with manufacturing enterprises and primary dealers.

In the process of improving customer management system, deploitation of sale plays an important role. Large wholesalers should try their best to push their products to each possible market. That is to say, large wholesalers should eliminate gaps in the market and strengthen the popularity of their products as much as possible. However, an issue may appear in the process. The same market or neighboring markets possibly engage in price war or even cross region sale for their own profits. All these irregular situations can directly affect the dealers' regular profits and their enthusiasm to promote and popularize the products. Therefore, after the establishment of deploitation of sale, large wholesalers should also pay attention to the price of their neighboring markets. On one hand, primary dealers should strengthen self-discipline. On the other hand, a set of punishment provisions should be established in order to prevent price wars and cross region sale. In addition, in order to protect every dealer's regular profit and mobilize the initiative to promote the products, a complete price system negotiating with prices of other like products should be established.

As lager wholesalers and primary dealers are complementary to each other, the relationship between them is generally formed into a trend of making progress together and succeeding together. Therefore, it can be said that it is beneficial both for primary dealers and large wholesalers to raise primary dealers' marketing philosophy and marketing ability. In order to obtain more profits, large wholesalers should guide primary dealers to make nichetargeting market analysis. In addition, large wholesalers can make characteristic marketing program for primary dealers to raise primary dealers' competitiveness in the local market according to specific characters of local market. Meanwhile, large wholesalers can make full use of their own resources and good marketing experience to establish sales mode for primary dealers, which can raise primary dealers' promotion capability.

Nowadays, there is a new trend of products on the market---- homogeneity. Therefore, under such a situation, it is unavoidable to appear white-hot competition for profit. In order to improve marketing of chemical fertilizer including compound fertilizer in such a market environment, a complete set of customer management system should be established and reasonable marketing program should be made according to these real demands of primary dealers.

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