The Worth Of Strong Customer Dealings

It's absolutely vital these days for every business to have a website

. The sad truth is that businesses that do not have websites are likely to be spurned by tech-savvy customers. But it's not enough to just have a website. After all, the Internet allows for two-way communication, and customers expect to be engaged.

Why can't you just leave your website up, post news items, and walk away? Why can't you merely post items of interest and nothing else? Well, you can, but you don't want to, and there are many reasons why.

Answer your customers questions

Customers often submit questions via e-mail, support forums, Twitter, or other electronic avenues. When they do that, they will expect a response. Even if it's only a pre-sales query, potential customer will possibly turn their back if you are not able to answer their questions. Devote a block of time each day to answer questions from visitors to your website, even if it doesn't seem likely that they're ready to buy right now. If you give them friendly service before they're ready to order, they'll remember when they are ready to order.

Ignoring them won't bode well

If you dont answer queries from your website, it makes it seem as if you're ignoring your customers, or potential customers. Customers dont like to be ignored. Even if you really don't want to ignore them - maybe you're preoccupied to keep up with messages from the site every day - that's the impression that many visitors to your site would see, and that is not a perception you want to give.

It looks unprofessional

You wouldn't just let your phone ring unanswered, would you? It's sort of the same thing when customers are sending e-mail messages, but aren't getting answers. Again, the idea of devoting a block of time each day has value, and you may find yourself gaining customers, and providing even more services to existing customers.

Even if your services and products arent internet based, a website is a wise investment. It will allow customers to browse your products and learn about your business at their own pace. Dont let your investment go to waste by letting e-mail queries pile up. Spending some time in a day will give out valuable dividends when balancing your books.

The worth of having strong customer relations simply cannot be understated. The merchant who takes the time to answer queries, even if the customer isn't going to purchase straight away, is the merchant who will find customers' and people those customers have told' giving them more business than they can handle...and there's no such thing as too much business, is there?

by: Pilar Torres Wahlberg

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