The advantages of using newsletter templates

The advantages of using newsletter templates

You've heard it before: you shouldn't judge a book by a cover. But is it possible to disregard what we see in favor of what's inside? As much as we'd like to believe that what matters is on the inside, appearances really are important. Such is life.

Consider the previous statement with regards to email marketing. The look of your newsletter matters! After you got your subscribers to open your newsletters (well done on the subject line and sender address!), what is it that will keep customers looking at your message? Content is certainly critical, but a poorly designed email pushes recipients to the delete button. If your message isn't well designed, or simply looks unprofessional, recipients will not continue reading. Future emails will go to the trash, and recipients will eventually unsubscribe.

Get past this potential obstacle by using newsletter templates. Newsletter templates are fast, easy and available online for free. Save time by simply selecting a template from a template library instead of painstakingly creating one from scratch. Focus instead on filling newsletters with quality content instead of wasting valuable time on template creation. Simply plug in your copy and images and voila!

Templates are also perfect for enforcing brand consistency. Newsletter templates are inherently the same time after time, so subscribers will recall your brand based on a few visual cues. Consistent template usage and branding will contribute to a successful email marketing campaign.

Of course, if you can't find a template you like, you can always speak to a designer who will create exactly what you want.

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