The basics of email marketing

The basics of email marketing

The basics of email marketing

Running a successful email marketing campaign doesn't have to be difficult, although the benefits it can bring your business are likely to make any complications experienced well worth wile.

Email marketing campaigns are inexpensive to run and can help build a loyal customer base. When creating your marketing campaign, ensure you give customers the choice to opt in. Sending emails to customer's who do not want to receive them will only irritate the recipient, leaving them likely to associate your business with feelings of negativity.

If your business does not have an opt-in mailing list, create a sign-up form on your website which allows your customers to opt in. Some companies buy their mailing list and whilst this can be successful, you run the risk of irritating people who wonder how you got their details. What's more, it's worth considering whether the possible damage to your company's reputation, would really be worth it.

You can use database management solutions to create and manage your customer list. Creating an online spreadsheet of customer's email addresses is the easiest way to manage who your marketing campaign is sent to. However, if preferred, there are a range of email marketing companies that can manage your database and customer list.

Do not send out too many marketing emails, when recipients receive too many they either begin to ignore them or unsubscribe from the service. Space out the emails you send so you don't overload customers with information, but send enough to remind them that your goods and services are there.

If you choose to manage your customer database yourself, it is imperative you manage any unsubscriptions. If you decide to employ a marketing company, they should do this for you.

It is worth remembering that just because a customer unsubscribes from your email service, it doesn't mean they no longer need to your services, they might just want less email.

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