The best way to Get a Jewelry Rep to Market Your Handmade Jewelry
The best way to Get a Jewelry Rep to Market Your Handmade Jewelry
Are you a jewelry maker or designer seeking new techniques to marketplace your jewelry? There's no doubt about it! A jewelry design company takes time particularly should you exhibit at craft and jewelry shows which need preparation and travel. This can take precious time away from jewelry design and production. Your initial love is jewelry design and you'd like to spend more time designing and less time focused on jewelry marketing. Is there a solution?
For some jewelry makers and designers, the answer is to enlist the services of a sales rep. A jewelry sales rep is a traveling sales individual who carries various independent lines of jewelry that he or she markets to numerous boutiques and galleries. The sales rep is paid a commission by the jewelry designer of between 10% to 20% of the wholesale price. For example, if a bracelet sells for a retail price of $100, the store pays $50.00 for the item. Out of that $50.00 you pay the rep $7.50, assuming a commission rate of 15%. This may sound like a lot, but you've got to consider the cost savings of not traveling as well as the time savings of being able to invest more time in your studio producing jewelry.
A sales rep may also support you reach a national audience by exhibiting your designs at trade shows in big cities. This may be a really rewarding arrangement for you as the jewelry designer. Your jewelry is marketed in a professional manner and you never need to leave your studio.
An additional benefit of having a rep is that a rep can maintain you abreast of jewelry design trends and give you updates on what's selling and what's not. A jewelry rep can also suggest prospective modifications to your jewelry line based on her encounter in the marketplace. This may possibly result in increased sales for you.
In order to successfully sell your jewelry via a sales rep, you'll want:
Price lists for your jewelry neatly printed up to give to the rep. Actual catalogue sheets are typically unnecessary since the rep will have samples of your individual jewelry pieces.
A statement of your terms of sale such as your return policy.
Clarification of your shipping terms. Which carrier will ship your jewelry and any special shipping bonuses such as totally free shipping with a minimum purchase. You ought to also make a statement about when items will likely be shipped. i.e. within three days and so on.
A brief biography of your jewelry design experience that the rep can use to promote your work. Contemplate such as a photo on your bio to personalize it.
Representative samples of your jewelry line for the rep to show retailers. An accurate record ought to be kept of what samples were given to the rep as well as when they should be returned and what is owed in the event that samples are lost. (which hopefully will not occur!)
Once you have determined you'd like to work with a rep, how do you go about locating 1? Here are some suggestions:
1. Check the classified sections of various jewelry and gift trade journals. Jewelry reps often advertise here when they're seeking new accounts. Try checking the classified section of Lapidary Journal. An additional good source is Accessories Magazine, a specialized trade journal for the jewelry and accessories business.
2. Attend jewelry trade shows in huge cities such as New York, Boston, and Chicago. Jewelry reps exhibit their lines at these trade shows in order to attract new boutique accounts. Walk by way of the show and discover reps who are displaying lines of jewelry which are somewhat comparable to your own in price and style. Whenever you discover 1, take a company card so it is possible to contact the rep later to discuss carrying your line of jewelry. Crucial! These shows are for the trade only so you will in all probability be asked to show your credentials.
three. Visit jewelry marts and showrooms in New York City where reps display. Once more, get their contact details.
4. Come across retailers in your area who carry jewelry comparable to yours. Ask if they've a rep who calls upon them. See should you can get their contact information.
5. Network with other jewelry artisans who marketplace their jewelry by means of reps.
6. Advertise for a rep through 1 of the jewelry trade journals.
7. Contact The United Association Manufacturers' Representatives who will assist you locate a rep for a fee.
Once you've found a rep you'd like to work with, be positive to get answers to the following questions:
How long have you been in the enterprise?
How numerous jewelry lines do you carry?
What is your commission rate?
Do you've got a list of references? (request to see them)
What territory do you cover?
How many accounts do you service?
You also need to make sure you've got a rep that carries lines of jewelry similar to yours in style and price range. In the event you sell high end artisan jewelry, you do not want to enlist the services of a jewelry rep who carries lower end, mass produced jewelry. It's also critical that you simply really feel comfortable with the rep you are dealing with and have a good line of communication.
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