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The changing world of marketing - Facebook

The changing world of marketing - Facebook


Facebook, the mega social networking portal, launched in February of 2004 had actually had a very shady start. It was originally a comparison concept to compare 2 pictures and decide who was hotter and then the concept changed to "hot or not". People would be surprised to know that facebook, a multi-million dollar enterprise today and a goldmine for facebook marketing professionals, was never a thoroughly thought of and properly researched idea. In fact, it is something that just occurred to four students of Harvard University and it is something that is now rooted so strong that it is touted to become the next big thing after Google!

Facebook originally started as a project in the dormitory of Harvard University when Mark Zuckerberg, accompanied with his three friends actually hacked into the computer system at Harvard and stole images. They then put these images on a web portal that they created where visitors could decide who was hotter and who was not. What might amaze you is that the concept of facebook likes and facebook fans is something that took birth in that shady concept, and yet today everyone wants to have more facebook fans and likes, so much so that, people all over the world are paying money to buy facebook likes and buy facebook fans!

Soon after Harvard found out what had happened, they threatened to expel Mark Zuckerberg but the charges were later dropped because of the promise made by Zuckerberg to take the project down entirely. After permission from his teachers, Zuckerberg re-launched the same project but completely modified and remodeled. The whole concept was thought about, and it was to be a networking portal for students of Harvard University where users could create profiles, chat and view images. Even though the concept was simple, it caught on with such a pace that in just a couple of months there were demands from students of universities in the area to be allowed to register.


Zuckerberg then realized the potential of what he had created and slowly facebook first opened its doors to students of schools and universities in the country and then later in February 2004, to people from all over the world. Today facebook has more than 600 million users and is the first name on the lips of all marketing professionals. There are more and more people, who now provide customers and clients, the possibility to buy facebook fans for their facebook fans pages as well as increase facebook likes for their facebook pages.

Facebook is already huge and the epicenter in the marketing world today. Wonder what's next?
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