The experience of shopping without shops
The experience of shopping without shops
The experience of shopping without shops
With the evolution of internet, the lives of almost all the people in the world have changed. It has made people more comfortable because they can get anything with in mouse click. With internet we are enjoying many facilities which we could not even think before 20 or 30 years. The internet has opened the way for a new trend - online shopping. The influence of internet on consumers is increasing day by day. Now advertisements on internet are giving an impact on consumers just as the traditional Medias like newspapers, television and so on.
Numerous advertisements are being displayed on almost all of the most popular websites which attracts more and more people. The greatest advantage of internet is that it can be viewed from any part of the world and hence your product will get a widespread publicity. There are various methods of internet marketing, banner advertisements and e-mail advertisements being the most popular. Banner ads are rectangular flashing ads which you can find on any popular website. E-mail advertisement means sending the details of a product which we want to market through e-mails. This is also called as e-mail marketing. According to statistics, 52% of the e-mail users have responded to e-mail advertisements and nearly half among them has purchased the product.
Apart from viewing the details of a product or a company, consumers can also make decisions on whether they should buy a particular product. They can get suggestions from other consumers about this. In other words, they can know whether a product is good or bad. They can search for products which suit their budget and requirements, and hence make a choice from a variety of brands just sitting at home. Thanks to online shopping, this is an amazing idea that helps consumers to buy a product through internet. The advantage of online shopping is that you can shop for any time. The most common payment option for online shopping is using credit or debit cards. There are several shopping sites such as amazon.com and Go shopping that are on a high hit rate. Almost all the famous brands and shops are having websites which allows consumers to shop online. This includes brands from electronic industry, textiles, cosmetics, footwear, finance and so on. You can also buy railway tickets, air tickets, movie tickets etc. In short there will be only a few things that cannot be bought over the internet. Internet is being used in the area of healthcare too. Healthcare professionals play a very important role in the making decisions regarding the health of consumers. You can get suggestions about medicines, healthcare products and even about different health conditions. Online banking transactions are again one of the attractions of internet. But utmost care has to be taken because of there is a chance of being getting hacked. The facility for paying the phone bill, electricity bill etc through internet is most welcomed, which is otherwise a very tedious task. Think about standing in the queue for paying those bills! Isn't it really troublesome? The consumers are quite happy because they can do everything by sitting at the home. They no more need to wander here and there for each and every task that they should perform in their daily life, thus saving time and money.
Internet is being used by many companies to increase their customer relationships. The consumers can enquire about a product or ask for a service. The companies can take public opinion or survey from consumers so that they can improve the quality of the product or develop a new product depending on the consumer's requirement.
Consumers praise the Internet because of its benefits, but they still have strong concerns about trust and security that need to be addressed. There are a lot of complaints arising from internet marketing like the product satisfaction is low, they are not provided with much details to contact the dealers or the financial transactions are not secure. So while using internet transactions, utmost care must be taken as it is very difficult to trace the culprits. Avoid giving your credit card number or bank account number unless are you are not familiar with the company. One should also thoroughly analyze the product he wishes to buy. There is unlimited number of internet scams that has been occurring over the years. In case of shopping online, there is a chance in which the products you buy will be outdated or it lacks proper customer service or customer enquiry. So it is up to the consumers to be aware of such traps.
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