The feast of 3G cell phone of World Cup

The feast of 3G cell phone of World Cup

The feast of 3G cell phone of World Cup

World Cup approaches, in a grand ceremony of the world football, there are beer, beauty, the carnival before big screen TV ... ... but there is slightly difference compared with previous years, the World Cup this year, Carnival is not limited to screens, it may also be in everyone's cell phone. 3G-network coverage of gradual improvement, the abundant terminal end and the constant introduction of star terminal not only make it a possibility to watch the World Cup by the cell phone, but also it is a new fashion.

For a fixed large screen, watching the World Cup by a cell phone is portable and on-demand interactive services, it can be said that the World Cup provides a new view for the fans, at the same time, it is also a test of mobile TV services test for the network rate and terminal adapter and other aspects. In the mobile Internet era, the World Cup is an opportunity for the rise of mobile media.

This summer, three major carriers in China have prepared a brilliant World Cup mobile broadcast and on-demand business for the fans, the World Cup will be the stage on which the three major operators strut their stuff in the use of 3G mobile terminal.

China Mobile releases special World Cup channels in mobile TV services; the live broadcast of the World Cup, and the popular shows is special for the mobile TV service featuring. Fans can watch World Cup highlights of the content by 3G cell phone TV anytime, anywhere. China Telecom uses 3G networks by TAW video, it broadcasts 64 exciting games throughout the World Cup in South Africa. In addition, China Unicom provides cell phone TV live software for fans. Unicom cell phone TV uses the world's leading technology transfer and video coding, using the Unicom 3G network ensures that users can smoothly watch high-definition video content.

Similarly, the foreign market throws an olive branch on the World Cup 3G. Market research firm Nielsen says according to the survey, when the fans watch the World Cup they will use the cell phone to "report." On a global scale, 21% of respondents say that they will visit the Internet to obtain information by cell phones, while nine percent of respondents say they will use mobile applications to know far out the match.

In Africa, more than 10 TV cell phone broadcast networks are expected to start in the smooth opening of the World Cup. In Europe, ESPN and operator Sprint has agreed to provide the mobile sports TV shows in its network 24 hours a day 7 times. ESPN also offers a free official application for iPhone to provide users with the latest scores, match data and the Video of the 32 teams. Sagem Communications and sports brand Puma even jointly develop a cell phone for the World Cup.

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