Social networking is the fastest growing internet activity and has even exceeded that of email usage. Social networks such as Facebook and Twitter are some of the most frequently accessed websites in the world with Facebook alone accounting for 50% of the UK's entire mobile internet traffic. ( http://www.bharatbook.com/detail.asp?id=149105&rt=Mobile-Social-Networking-and-UGC-2010-2015.html )
The success of social networking can be transferable to the mobile market, enabling consumers with 24 hour access to the social networking services. From the introduction of location based services, the increasing popularity and success of the smartphone market, the developments within technology and mobile platforms, the mounting advertising opportunities and the development of accessible and affordable data packages the potential revenue available from the market is vast.
For mobile operators to recreate the success of fixed line social websites they must first address a number of existing key issues.
This report will produce an in depth analysis of the mobile social networking market and the role of user generated content within it, including various products and services available and specific technological standard data. Among others, this report looks at the following questions:
Why is social networking important to the mobile market? How will operators and handset manufacturers benefit?
What effect will mobile social networking have on other communication methods such as SMS and MMS?
Which regions will primarily benefit from mobile social networking?
What are the different forms of mobile social networking?
How well are established social networks developing in the mobile market?
How will mobile-only social networks fare compared with those based on fixed-line Internet?
What opportunities exist for advertisers in mobile social networks?