The importance of social media in your marketing campaigns
The importance of social media in your marketing campaigns
Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic. There is no other low-cost promotional method that will easily give you large numbers of visitors, some of whom may come back to your website again and again.
If you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that will make your site profitable over time.
The success of social networks marks a dynamic shift in how people are using the Internet. We've evolved from just searching for information to creating and participating in social spaces with other individuals through the Internet. This model is based upon the hive mentality where people identify themselves as part of a group with similar likes and interests that draw them together. This is easy to do online because the traditional communication barriers of physical locations no longer exist.
One of the primary focuses of traditional search engine marketing tactics is the establishment of links from other websites that point visitors back towards your site, preferably with your niche keyword anchor text.
Social network marketing works in the exact same fashion, except people choose to provide your link without being asked to do so, and places like Facebook, Myspace and Twitter give them the ability to do that.
In offline terms, that means turning towards your friends and family to ask for their opinions. Online, it means turning towards a group of trusted people whose opinions and recommendations you value.