The lack of amusement game industry in China, "Chinese famous brand"

Games Amusement Machine Manufacturers China OEM production over to the main products with independent intellectual property rights of the proportion of only 20%, lack of well-known internationally "China brand"

Games Amusement Machine Manufacturers China OEM production over to the main products with independent intellectual property rights of the proportion of only 20%, lack of well-known internationally "China brand"

Amusement Games in China is still more to OEM manufacturers mainly play equipment from the "face" to the "heart" more names "foreign" products with independent intellectual property rights of the proportion of only 20%. This is the Ministry of Culture, Zhang Xinjian, deputy director of the market in the second session of China Development Forum on the amusement industry revealed.

"Into the video game room or playground, most of the screen flashing golden hair, white skin, the image of foreign cartoons, games are mostly from abroad, anime, games and even game machines other than the text identifies the text also mainly in China difficult to find the trace elements, which can not help but sigh. "Zhang Xinjian said. Although the emergence of a number of China's current R & D capabilities with the production of certain businesses, but overall, my game is still more amusement machines to OEM manufacturers mainly products with independent intellectual property rights of the proportion of only 20% lack of well-known internationally "China brand."

Zhang Xinjian said that China's gaming entertainment industry to develop and progress, and to stand in the multitude of strong world gaming entertainment industry, to "wash", "Heart" playing the ethnic card, and adhere to independent innovation with Chinese characteristics, the way to enhance self-innovation capability to carry out the development of video game entertainment industry has always been. "From the 'Made in China' to 'Created in China', enterprises need to enhance independent research and development initiative, effective intellectual property protection system need sound, with sense of innovation and R & D personnel must be trained and the key is the awareness of manufacturers must be innovative, new ideas, innovative strategies and investment in the innovation and real money. "

In addition to equipment manufacturers that the "hardware" of the core technology needs are imported from abroad, the content in games to provide this "software", game providers have fallen into "fits" the vicious circle. General Manager of Guangdong Aerospace mouse cartoon Shuai Cheng said that the current type of online game market products more single, more serious homogenization. Aside design and technical strength of the gap aside, the local game, especially online games are still mired in the European online games, online games are Japan and South Korea to lay the bloody violence in the mainstream gaming Magic Fairy pattern. This "mainstream gaming" stereotypes not only affect and constrain the local game development, it also hinders the formation of local game features its own style. Zheng Shuai said local game is more extensive and profound Chinese culture to make a fuss, from ancient legends to modern Romance legend, was moved into the game again and again, however, the scene of repeated tasks and the background of familiar stories gradually lost many players fresh.

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The lack of amusement game industry in China, "Chinese famous brand"