The rise of mobile gaming to strengthen cooperation with operators - Mobile Games, operators - Communications Industry

The rise of mobile gaming to strengthen cooperation with operators - Mobile Games

, operators - Communications Industry

Feb. 3 news, with the 3G Application of rapid promotion and popularization of intelligent machines, Mobile Is becoming "personal information processing center", to cover every aspect of life, with the Mobile Constant speed bandwidth of the Internet the transition from PC to mobile phones spread the trend is accelerating, which is the rise of mobile gaming industry has created new business opportunities.

Rapid trend of mobile gaming industry

Recently, a specialized developer of mobile games revealed to reporters, adhering to the PC Internet, mobile gaming area uncertain business profitability model inertia, Chinese netizens love for recreation and leisure, in the mobile internet users has been further demonstrated, cell phones the current mode of the game in terms of profit, or market demand, all have relatively good development trend.

We all know, 3G network speed upgrade for the development of mobile Internet has created more space for the rise of mobile games, providing a prerequisite. 2009, China Mobile Investment and construction in Jiangsu mobile games base to enhance their mobile game development and service capabilities; China Unicom Construction also began including mobile games, including six value-added base of operations. Meanwhile, mobile phone game developers are also starting to build their own mobile gaming service terminal site, to create more non-operator channels.

Released, according to Analysys International, "the second quarter of 2009, quarterly monitoring of Chinese mobile gaming market," data show that, after 2008, the mobile games business to the average quarterly growth rate of 16% growth by 2009, mobile games business growth continues to accelerate, in 2009 Q2, the Chinese mobile game market scale reached 520 million.

Enhanced with mobile operators Cooperation The developer told reporters, strengthening co-operation with operators, mobile game makers to seize opportunities is a shortcut. Interconnection with the traditional open competition is different operators in the field of mobile Internet content status can not be ignored, mobile game makers rely on operator platform to promote their own content to occupy the market quickly and effectively, and get a relatively stable cash flow, while effective against game from the traditional Internet business competition.

First, China's mobile user base is very large, currently the number has reached 750 million, and the user's passion for recreation, we can see its market space; Second, mobile operators by providing a platform of openness, and the developer The implementation of all incentive measures to attract more game developers influx; In addition, the intelligent machines also led to the popularity of mobile gaming industry, like large-screen, high-profile, intelligent touch-screen machines can greatly enrich the user mobile gaming experience.

The developers of the mobile operators, with particular emphasis on openness, according to him, its in the phone company is specialized in the development of stand-alone version of the game, the key, and China Mobile have cooperation in two areas, one mall in mobile applications the other hand, the mobile treasure chest. According to the current mobile application downloads and mall developers to share revenue on March 7, while moving into the treasure box is provided is 1.5 to 8.5, while China Mobile Sync for developers to provide a range of incentives, by starting the "Developer Millions of ample rewards plan, "" download billing "and other ways to encourage developers.

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