The shoe store of the art of management
The shoe store of the art of management
The shoe store of the art of management
When we went shopping will find some store customers at his door, but some bosses left deserted, and we see a family Nike Air Max shoe store with the customer when the trial will go in after them to see what good stuff. Every boss in every possible means to multiply the flow of people to make their own shop, then why have a different effect?
Specifically, the store owners to attract customers into the store, make an issue in depth from three aspects:
A shiny store to store the image of learning to remember the boss: store image can be sold for money. Marketing of footwear, the store image is the product value. There are professionals in northern Henan in 2010 to conduct field surveys in 25 towns, villages and towns of the shoe store that image, 50% poor, 40% general, 10% better. To refer to the so-called poor are not the ceiling, floor or wall decoration; using a very outdated image of the product display; no or poor use of the shop in shop signs and other places inside and outside environment. Generally refers to, basically have the shop floor, wall to a simple decoration, there is a more unified image of the shoe, although it may be outdated or very old.
A problem in many stores, mainly in three aspects:
1. the lack of eye-catching to sign. A greatly yellow M, where customers from far away to know that McDonald's can be; a rotation in three-color light boxes, customers know that it is a barber shop. Many of the shoe store owners do not pay attention to the role of signs, there is no eye-catching door first, walked from the road to the customer, how many signs from the row upon row, the tell this is a shoe store it?
2. mixed with dark lighting. As customers like moths, with phototaxis, willing to take a trip around the store bright and clean manner, especially in the Air Max 90 shoe store to attract the female customer, they are more beauty. If the dimly lit shop, the store owner is a province of the electricity bill, but lost a lot of customers.
3. haphazardly displayed. Shoe store layout inside, messy disorder, as a grocery store, how to attract the beauty of women?
Two clothing stores with merchandise to attract customers owner of the window display will be clean and bright, the latest fashion in the quarter into the window and told the customers from walking on the road: we have the latest clothing store, Come take a look. Restaurant owner, will arrange the first customer came in to eat on the seat by the window, suggesting that customers from walking on the road: we store the food delicious, you see so many people eating in the store, come taste taste.
Of course, the shoe store owner would also like to learn marketing technique: to attract customers into the store with merchandise.
The store owner can also bring new products, brands, products with high purchase frequency of display in a conspicuous place on the door, and slightly lower price, to attract the new products, brand names and popular products of interest to local customers to the store to look around.
It is a shoe store in a table placed in front of the store, which stood several shoe, close to the POP: 6 percent discount. This store is placed in a conspicuous place on promotional products, promotional items to attract those interested in the customers. Meanwhile, the shop owner can set up temporary counters will be placed in front of some bargains at the sales.
Three, with promotions to attract customers into the store
rendering promotion information: the entrance of the store, POP, flyers, banners, etc. Introduction store promotions. A survey shows that: the customer an atmosphere of propaganda by the Air Max 2009 shoe store to enter the mainland probability of infection was 40%. From this we can see that the appropriate promotion of the chemical effects in the minds of consumers is very prominent!
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