The way to Set Your Web site Apart during a Slow Economy
The way to Set Your Web site Apart during a Slow Economy
It's true...even with the help from the federal government, the US economy is going to be within the doldrums for a while. No sense in complaining, as a result of that won't do any good. Complaining does not fix something, and solely serves to create you more conscious of how you wish things were instead of how they are.
And bear in mind great-aunt Josephine used to say about wishes...if needs were horses, we may ride away!
Wishes aren't horses, thus we can't ride. What we tend to will do is take a good, exhausting study our businesses and see just how we will set ourselves apart from the competition. Whether or not it's simply freshening up the website or doing a significant overhaul, making changes in your business web site is a great place to start, particularly if that's the main approach your purchasers find you and realize out concerning your services. Sites that haven't been updated in 3 to 6 months are thought-about nearly obsolete, so if yours falls into that class, suppose concerning some steps you'll be able to take, inexpensively, to assist purchasers have a higher experience and pay a lot of time on your site.
Have a graphic designer examine it for cleanliness of style, clarity of message and simple use.
Have a web developer examine it for functionality, and conjointly for whether you're making the most effective use of your internet presence. Will the page sequence flow? Is that the searching cart straightforward and accurate? Is the half that needs to be secure really secure? Ask if you're making use of the technology that will are developed since your site went live: do you have got a way to reap site visitors' email addresses so as to grow your potential shopper database? Do you have content that is straightforward to vary and update to stay the positioning contemporary once you get it spiffed up?
And are you using, or can you utilize audio and maybe even video? If you're not already using multimedia, now is that the time to contemplate doing that.
The Shopper Electronics Association reports that nearly seventy five% of US households have broadband access, and for the serious net user (someone who spends additional than 10 hours per week at home on-line) broadband penetration is almost ninety%. What this means is that the old rules for websites don't apply anymore...you'll be content-wealthy and interactive with video and audio on the site. You'll be able to supply free audio downloads or video downloads, and several business owners are doing that in exchange for a visitor's email address.
You'll have a warm, friendly human voice facilitate visitors navigate your web site, seeing the items you want them to work out, hearing the items you wish them to hear, and greeting them any time of day or night, even while you're sleeping!
You'll supply audio e-courses...you'll add a podcast, one amongst the most popular selling tools going right now...you can provide an e-book / audio book download, one thing the top net marketers are using to create more cash than even they thought possible.
All of this causes you to a lot of visible, additional credible and additional profitable. As a result of all of this stuff enhance the stickiness of your site...the probability that guests will stay for a lot of than five or 10 seconds.
Sensible style, smart navigation and sensible interactivity equals a website that will set your business except your competitor's. Currently is that the time to be sure your site is really doing business in your best interest.
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