The entire effectiveness of a character in theatres and its impact on the audience
depends greatly on the appearance of that person and it's the make-up artist and the stylist who can get the right impact from the audience by making the character look most impressive for that role. There are several things to be kept in mind while doing make-up and styling for theatres and films. A make-up when done on the face should stand out from the crowd and should look different from others.Therefore theatre make-ups are generally darker in shade than the normal everyday make-up. Normal make-up is only done when the character is supposed to look like that. Proper make-up is very essential and if the producers do not have big budget for the make-up and styling than its very essential for the actors to have a standard make-up kit for themselves. Natural features should not be vanished after applying make-up and only a skilled make-up artist with his/her artistic touch can make this possible.
The best example to explain these would be the cheeks. Many a times after applying the make-up the cheeks starts looking rough and lose its natural glow. Rouge is very useful during such times as it helps in restoring that natural glow on the cheek lost by the make-up. Red circles on the cheek bones should be avoided by doing make-up and highlights are the best alternate solution for it. Highlights on the cheek helps in making git look soft and natural. If the character is supposed to look old after putting make-up i.e. prosthetic make-up than the darker shades are applied under the cheek bone. A darkening under the cheek bone would enhance the shadows to fall on that part making the character look older than he/she actually is.
Talking about the eyes to make it look more sensual and beautiful bold black eyeliner drawing a line across the eyelids is necessary. The area of eyes and the lips are also needed to be regenerated by using make-up. Now while talking about make-up never forgets hair styling as good make-up are many times get spoil by bad hair-styling. So it is very necessary that the stylist should have a proper knowledge of hair styles. Make-up and hair styles should change according to the character and its concept so a skilled make-up artist and stylist is must for this make-over.