Then and Now: A Short History of Thirty One

Then and Now: A Short History of Thirty One

Thirty One, on the other hand, decided to enter the business slowly and create interest by penetrating its niche market and expanding from there.

What is Thirty One?

Most people who are already in the business know the opportunity as Thirty One but its full business name is actually Thirty One Gifts. It is a limited liability corporation founded in 2002 by Cindy Monroe, who is now its president. The company is based in Johnstown, Ohio and is involved in direct retail sales of exclusive products such as handbags, accessories and stationeries. The company's representatives, known as consultants, play hosts for in-home sales parties where buying customers and potential downlines may meet and do business.

Founder Cindy Monroe was juggling work and motherhood at around the time she conceived the idea of starting a business that other women can profit from. Inspired by small gift shops and boutiques she loved buying gifts from, she decided to start her own. Monroe had some experience in direct selling and decided that it was the way to go. By selling items that would appeal to women, she came up with a business that she knew would be a great opportunity for stay-at-home moms and singles.

Thirty One began with a few selections of bags and totes and gradually expanded to include other items such as baskets, accessories and stationeries. The company uses the MLM business model to allow their members to earn from commissions generated from direct sales.

Today, Thirty One Gifts has two production facilities to meet the demands from sales made by over 10,000 consultants all over the U.S. It is gaining momentum in many states, with more and more women signing up to join. Consultants and customers both find the company's simple and straightforward approach to retail quite refreshing and since the opportunity is relatively new, it is currently enjoying strong attention from many would-be entrepreneurs.

Further information about My thirty one Gifts visit:http://www.buymypurses.com

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