There's More To Aluminium Nameplates Than Being Informative

A nameplate helps people to instantly identify a product's name

. They're a great place to print information such as the name of a company on their entrance door, or a designer label attached to clothing.

When it comes to products, aluminium nameplates are the most common. The purpose of these aluminium nameplates is to identify the producer, brand and/or product name. Whilst they are informative, many nameplates are also decorative to enhance the visual appeal of a product.

Whilst nameplates are standard, 3D versions really give the wow factor to a product. They exaggerate the impact of the nameplate and can be incorporated to an already existing branding design to add value. This helps a nameplate look really custom-made to the product, and can help to attract the consumers' eye.

Nameplates are also popular with offices; they're an easy way to identify that a space belongs to a company, giving ownership to offices. For individual offices, the standard is to display a name and job title of the person, however some organisations choose to omit the job title. The thing to remember is that all nameplates, either aluminium nameplates or 3D nameplates, should be similar to create a consistent, cohesive feel. The same applies to the type and size of font used.

Nameplates have also made a name for themselves in the fashion world. Perhaps the most famous is the label of fashion giant Luella. The iconic heart-shaped nameplate, with Luella engraved in the centre, is seen on every Luella creation. It's so beautifully designed that it forms part of the aesthetics and on some items such as hang bags and hair bands, is a central focal point of the design.

Nameplates have even become a popular piece of jewellery, made famous by Sex and the City. That 'Carrie' necklace, which is almost a main character in the TV series as it's featured so often, shows just how far you can take the nameplate. It's not just a dull rectangle shoved on the side of a product - if done well, a nameplate can add considerable value to your brand.

by: Nick Milton

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