There's Strength In Numbers

Right now, possibly more than ever before, theres such strength in numbers for

wedding vendors. Forming strategic alliances with other like-minded wedding professionals, who share the same target market that you do, can be a wealth of opportunities for you.

Creating exclusive agreements between venues and vendors is like creating a guaranteed paycheck for you weekly. It gives you a stream of brides coming into your business, and it takes the pressure off of you having to make ends meet. When you know that you have that cash flow coming in consistently, you can create those higher-end packages without the fear that brides wont pay what youre asking. Plus, its a form of multiple streams of income (ca-ching)!

When forming these alliances, you can literally create an exclusive package for your vendor partners to offer to brides. And, they can either pass that VIP discount along to their brides, or they can mark up your price to make a commission. Either way, everyone wins. Even if they make more money off of your services, its some of the best marketing youll ever do for yourself!

Heres the thing: when theres a sea of wedding vendors out there online and youre struggling to stand out, teaming up gets you seen easier than standing all alone with your hand raised. Team up and work together!

Your Bride Attraction Assignment:

Who would you love to work with more? Make a list of your favorite vendors that youd be delighted to work with - including venues, and any vendor you can think of!

Reach out! Ask them about their interest in creating a strategic alliance to partner your marketing efforts to book more brides. Dont be afraid to put yourself out there. The worst they can say is no, so go for it!

Count your money! Once you team up, youll be delighted with the stream of brides and the income that comes with them!

2008-2010 Natalie Bradley, BrideAttraction.com

Want to use this article in your E-zine or website? You can as long as you include this complete statement:

Event Planning entrepreneur Natalie Bradley publishes the "Bride Attraction" weekly e-zine. Get your F*REE audio course: "5 Ways to Recession-Proof Your Wedding Business...Starting Today!l" at www.BrideAttraction.com

by: Natalie Bradley

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