Things to Keep in Mind to Get the Most Out of Facebook Marketing
Things to Keep in Mind to Get the Most Out of Facebook Marketing
Is there any method of marketing that's talked about more these days than Facebook marketing? It seems like as soon as people realized that they could make money off the social media giant it just blew up as the most popular thing to talk about in online marketing circles. There are a couple reasons for this. First, it's really popular to talk about because, well- it's still relatively new. Whenever something comes out that seems like a promising way to make money it is naturally going to be a hub for conversation and speculation. Next, it's a really popular method to talk about because it has a lot of promise. With over 500 million people on the site, you have a giant market to potentially tap. Finally, it's such a popular method to talk about because, frankly, it works. Here are some things to keep in mind to get the most out of your Facebook marketing.
First, remember that unless you are buying advertising on the site or are outsourcing this aspect of your marketing campaign, Facebook is totally free to join and work on. Because it's free, it is often a good choice for one of the first methods of marketing you should use when you are selling your product. All it takes is a little bit of time every day to do the minimum amount of Facebook marketing that will still be effective and useful.
Your profile page is going to be the main hub that you work from and sell from. While you will be sending out messages, writing on walls and responding to comments from people, in the end everything you write or do is going to track back to your profile. Because it will be your home base, you want to make sure that it is as optimized as possible. While you want to present enough information about your product to convert visitors into friends and clients, you need to strike the right tone. In general Facebook is a social place, and as such it's best to write in a more casual and conversational tone than you would on your main website. Don't spam and don't sell, just engage with your visitors.
One great way to make friends on Facebook who are interested in your niche is an old standby from building an email marketing list- bribe them. It's simple, just create an offer or free giveaway for anyone who becomes your friend on Facebook. Once they have added you as a friend on Facebook, just either arrange to get them their free offer, or just message them with a link that leads to where they can get their free offer.
In many ways, Facebook works like an email list. You'll be building a long-term relationship with your clients that is based on deepening trust. You will leverage this relationship occasionally to sell products to your friend's list, but in general you are just going to engage with them in a non-selling way. The only real difference is in the method you employ to engage with your followers. Facebook revolves around a lot of small interactions, while an email marketing list works with fewer (but larger) messages and points o
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