Think Conversion For Your Website
Having owned an E-commerce store one of the things that I was constantly asking myself
was; what is my conversion rate? as a business owner the conversion rate is probably the most vital ingredient to the success of your website and to that of your business.
Conversion rate is simply a measure of how many people generally do something that you want them to do. For most E-commerce stores the main thing that business owners would want their visitors to do is to actually buy from them. But, not all visitors to a website are going to make a purchase. Let us suppose that out of a one hundred visitors to a website, two people actually make a purchase. This would mean that such a website would have a conversion rate of two percent.
For most E-commerce store, a conversion rate of two percent is quite normal and typical. But you always need to be testing your website to see what can be done to get more people to buy from you. The higher your conversion rate the better this will be for your business and your bottom line.
Why is conversion rate so important?
I see it too many times, businesses that get websites developed that are very pretty looking with lots of great slide shows and so on. But when it comes down to it and you look at the numbers, such fancy websites gives businesses no results what-so-ever.
If you have no idea about how many people are coming to your website and how many people are making a purchase then you will not know what your website conversion rate. And without this information it would be impossible to determine if you have a successful website. The numbers are therefore very important and you are able to see what is really happening.
What you want to look at it, what is the most wanted action on your website? Once this has been determined you then need to see how that is working. Such a desired action could be seeing how many are purchasing certain products from your website.
You could measure conversion by determining how many people visit that product page, see that product and ultimately make a purchase. So out of all the traffic, how many of those visitors actually then convert, by actually purchasing the product.
Or you could measure the conversion rate by how many people book a service from the total number of people that comes to your website. Or it could even be how many people fill out a specific form on a particular landing page and ask for more information. Another measure of conversion could be determined by how many people have signed up to your email marketing campaign or have requested to receive your newsletter. Any action that you consider to be important can be measured in terms of a conversion rate.
This is why it is very important to be continually tracking such information in order to analyse the results that your website is giving you. If you are not tracking any of these things, then all that you can do is guess, which does not help at all. You really do need to know what is happening with your business and once you have got some conversion numbers you can start to compare different strategies.
For instance you might be able to do a promotion on your Facebook page, and from that you will be able to see exactly how many people have converted compared to you putting that promotion in a email, newsletter or the promotion was done via another channel.
Once you have done this and you have relevant data you will be able to see which strategies are the best and when you know this, you just do more of it. For instance, if a promotion on Facebook works better compared to a newsletter, then you would clearly do more promotions on Facebook in the continuing future.
Overtime, of course, through persistence and lots of testing you will have hard evidence of what will deliver the best results for your business. Also once you have identified a strategy that works, you should be looking to tweak the promotion and your website to improve your results on an ongoing basis.
by: TheWebAndSEO
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