Think Of The Box - 5 Unique Packaging Ideas

Business works on two functions, marketing and innovation

. The marketing function involves packaging. This is the decisive aspect that will attract the customer to buy your product. In case your product is for retail store selling, then the packaging will be the vital factor in determining the future of your product.

Today, every industry works on the dog-eat-dog principle and it's your own creativity that makes you stand out in the crowd. Do have a look at your competitor and make your packaging innovative and unique, to give it a distinct personality. This is essential because every new product is being recognized by its packaging first and then the quality. So, how does one achieve this? You can hire a firm for doing this work or you can do it on your own. As the owner of the product, you are the authority on the product's attributes, so you are a better judge of how you want the cover of the product to talk about what's inside.

Here are 5 unique packaging ideas that may work for you.

Reusable package - Many products are contained in packages that serve no purpose once the product inside has been used up. This also adds to waste build up, that the environment could definitely do without. One way to bring the change in this is to make the package reusable, as has been done by some popular brands. The incentive of putting the empty package to some use once the contents have been used up is likely to pull the average consumer to that specific product.

Add something extra - There is a standard packaging technology used in every industry depending on the product being sold. A simple jar of sauce can be distinguished from another through a simple addition, like a red bow around the lid. This is likely to catch the consumer's eye faster than a jar with a regular plain label around it. Packages with an element of decoration also function as ready gift-wrapped items, and the consumer does not have to go looking around for separate wrapping.

Focus on package design - The general trend is to think about the product first and then the packaging. On the contrary the focus should be on implementing unique packaging ideas so the product is displayed differently from the rest of the crowd.

Create the unusual - This trend is more or less followed in the kids industry, as kids are easily and quickly attracted to unusual things. With the demands of the consumer, many industries are now moving away from regular geometrical shapes, to alternate concepts, that work towards attracting the customer, young or old.

Metallic looks - Labels have traditionally been printed with a white or plain coloured background. Why not try out a metallic finish? The colours of the print show up differently and give the package a truly unique look that is very likely to create an impact on first sight.

Packaging ideas such as these are just a few, but imagination has no end point. It just gets better and better with time.

by: Lawrence White

POST COMMENT

Employee Performance - Manager Appraisals Can Be Both Constructive And Encouraging Going Online For Skin Care Answers Skin Care Lines: The Aid In The Name Of Beauty Home Regimens For A Beautiful Skin Achieving A Beautiful Skin The Best Kind Of Beauty Is Natural Beauty Professional Skin Care For Oily Face The Path To Beauty Lightening Dark Eye Circles Skin Care: The Basics Managing Your Roofing Project Nothing Beats Natural Beauty Head To Toe Anti-aging Advice