This Is How You Test Conversion Rates To Boost Your Profits
This Is How You Test Conversion Rates To Boost Your Profits
One method of testing conversion rates that can boost your online profits, is called split testing, which can significantly increase revenue for you almost effortlessly. You do this process of testing conversion rates by sending traffic to multiple versions of a sales page or squeeze page, manually or you can have it automated with software. You need a good tracking system in place to know what version of sales letter achieves what or how your squeeze page is doing. So, very soon you are going to find out how the split testing of your conversion rates, will boost your profits online.
The thing is though, what exactly should you split test? Well, just by doing tiny changes in your marketing, can render huge increases in your results, and these adjustments need to be split tested as much as possible. By doing this you will know what changes work better to give you greater profits. Sometimes you test two different versions of your headline, others you try and check how two different price ranges work and also you should test at least two different calls to action in your sales pages.
You must also try multiple versions of your sales copy to test them and note down their performance. Test also your graphics in your sales page, fonts, bullet points as well as different product names. Savvy internet marketers keep testing, tweaking their pages, looking for the best possible conversions, and are always looking for boosting their profits.
How many marketers achieve maximum conversion rates with the first version of their sales letter? Very few indeed, and many even underestimate how important those little minor changes, are for their business. Those changes can have a great impact on their conversions, and although a 1% change in conversion may seem not very significant, it will have a greater impact when you think of it in terms of dollars instead of percentages.
If from 10,000 visitors, you make $3,000 from a 1% conversion rate, you'll consider that a very good figure. But what if your conversion rate is now 2%? You've just doubled your total, now having $6,000 from your 10,000 visitors. Surely that increase from $3,000 to $6,000 is a very good improvement from a tiny bit of work.
If you do your testing manually, you simply prepare two different versions of your sales letter, and send the same amount of traffic to each version. The results from both, will tell you which performs better and that will be the one to favour.
You will need both versions of traffic to be from the same source, since different sources of traffic can have wildly different conversion rates. A good example is to consider that traffic from Google AdWords might perform better or worse than traffic from an alternate pay-per-click or advertising source.
So, when you receive sufficient traffic, you will look at your conversion rate for the two versions, to decide which one performs better. It is very important to send sufficient amount of traffic to each version before deciding which version is the true winner, or you could make the wrong choice from inadequate data.
Try to send at least 1,000 hits to each version, before you make your decision. Don't base your data on only one hundred hits, because they will not provide you with sufficiently accurate statistically valid data. There is, of course, a cost incurred in this, that is why some marketers resist split testing their sales letters.
During the testing phase, it can be costly to drive traffic. For instance, if you send 1,000 hits to each version at a cost of $0.50 per click, that equals to $500 per version, making the total of $1,000. This could look like a lot of money, but remember that you may well be making some money during the testing phase itself, if either of your sales pages is any good.
Just a 0.5% increase makes an additional $1,500 in your pocket in the previous example, so it really pays to test. Don't forget to track very carefully. Be sure to use an analytics program like Google Analytics, or one of the many other programs available.
That is how you will know where your traffic is coming from, where it goes, and how well it performs on your site. Google Analytics is free, and it can help you track a lot of very important information, so you can test conversions more easily than ever before, without spending any money on tracking software.
A few split testing tools do all of this work for you, automatically rotating your files and tracking the conversions for you. You simply log in, tweak something new, and sit back to see how much better (or worse) it affects sales.
G Calvo
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