This is Not the Yellow Pages, It's the Internet

This is Not the Yellow Pages, It's the Internet

We used to worry about which order we showed up in the Yellow Pages Phone Book and some of us even created company names that start with an "A" in order to be listed first in the Yellow Pages. Remember Acme and AAA (triple A)! We would pay more for the related advertisement to show up first or in a specific position. This is how we spent our marketing time and dollars. Everything has changed.

When considering your personal branding, professional networking, and inbound marketing strategy, you cannot ignore these recent statistics:

1. Three out of five consumers chose search engines as the tool they rely on most when shopping (2010 Complete Online Shopper Intelligence Study)

2. For the first time, the Internet is used by more than 80 percent of Americans, reaching 82 percent. (2010 Digital Future Study)

3. Americans now spend an average of 19 hours per week online. (2010 Digital Future Study)

Think about it, 61% of all purchases start with an Internet search. If you are not showing up on the first or second page of search engine results, 61% of your target customer base will NEVER FIND YOU!

Search engines don't care how you spell your company name. They do care about how relevant your content is in relation to a search request. Our marketing time and dollars need to focus on search engine results. Choosing the right keywords is a first step. Your blog marketing is a critical step. Participating in between 20 and 60 online social media sites is essential. Being social on related forums is also important. It may seem overwhelming, so creating a systematic way to approach your online presence will maximize your time and effectiveness.

Don't miss 61% of your target market by ignoring search engine results!

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