Thoughts And Insight From Irving B. Mangurten

Irving Mangurten is a principal at Bronswick Reicin Pollack whose specialties include financial

, investment, retirement and tax consulting to entrepreneurs. Irving Mangurten has parlayed his 30+ years of business experience to provide financial insight in the areas of strategic planning, mergers and acquisitions, valuation services, corporate restructuring, divorce litigation and investment advisory services. These areas of concentration include the development and implementation of individual, corporate, retirement, investment and management advisory services. Irv's clientele include professional service entities, healthcare professionals, and closely held businesses with a special emphasis on service based businesses. Irv's goals are to help his clients gain and preserve wealth and to implement tax strategies that maximize and preserve after tax income.Irving Mangurten began his career with a local accounting firm, Checkers, Simon & Rosner in 1975 and joined Reicin Pollack in 1978. He received his Bachelor of Science degree from Southern Illinois University in 1973 and took numerous Post-graduate business courses at DePaul University.When it comes to the world of marketing there are a lot of people out there who are willing to give you advice. They devise a strategy, or a set of strategies that they believe will work well for everyone, and that is simply not the case. When it comes to marketing and strategy you don't need a universal approach. You need the approach that works well for your business and its needs. Today, we are going to talk about how you can evaluate new techniques before you spend time implementing them.Establish Reputable Source or Solid Ground ResearchLets start at the very beginning. Who is suggesting this strategy? If it is coming from someone with a strong track record in the field, a well known figure, then the advice might be valid on its face and worth a try. If it is coming from a less well established source, or if you cannot find the source then you are going to have to do some digging. Try to figure out what premises the advice is based on. This may take some digging, especially if you are going to be researching the hot topic-du-jour, which may have plenty of people explaining the what and how, but not the why. If you can find solid reasoning then move on. If not, you may want to put the brakes on here.Potential BacklashEvaluate the situation for backlash or other unintended side effects. Giving away copies of your e-book for free is a great idea if your book is suitable for sale in most bookstores. If you sell fiction however giving them away may mean they end up in unintended hands, or alternatively the files get shared to thousands of other users in your market without them paying.

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