Three Banner Advertising Strategies For Better Sales

Three Banner Advertising Strategies For Better Sales

Banner advertising offers a high ROI as it is one of the few advertising mediums that doesn't need to prove its efficiency. In other words, there are both big and small businesses that are taking complete advantage of banner ads and making them work. These banners can generate an incredible response when they are positioned on the right sites in the right way. But getting to that stage won't happen overnight, since you'll have to learn the ins and outs of running a successful banner ad campaign. This article will offer you three easy banner suggestions that will skyrocket the profitability of your campaigns.

The copy used on banners is still based on copywriting concepts, so that means you should always include a call to action. Many new advertisers make the mistake of creating a good ad but end up ignoring the call to action. You really do have to be direct and tell them what you want them to do - "Buy Now," or "Click Here." Sometimes people can be funny because they will respond to your directions in the call to action. Banners are a means for advertising, and that means even one sentence of banner copy must adhere to copywriting practices if you want the banners to convert well. So make sure you include an effective call to action in your ad, but don't make it look like you're forcing your prospects. You will use images and theme for a reason and effect, and then your copy nails it down.

The second important tip is to focus on having highly appealing content on your banner ads. You should always test your banners by rotating, and you can try offering different benefits and testing them.

There are many approaches to copy ideas, and the bottom line is you'll never know until you use it - but be sure to test. You have to decide which emotions to tap into with your market, and the only way to know that is by doing good research. It doesn't take much to create good content for your banner ads because you don't have to write a lot.

Lastly, but certainly just as important, is to make sure your banner's colors match those of the website where they are being displayed. Even if four websites are displaying the same banner you still need to make sure that the colors match the core design of each site. If your banners look like they don't belong, you will find that your response rate will suffer. Your banners should fit in naturally with the rest of the site they are being displayed on. You don't have to match everything perfectly, but just bring in some kind of co-ordination.

Let others believe banner advertising is dead and no longer profitable. We think it's working better now than perhaps it ever has. There are more Internet users, bigger markets and a sea of potential customers just waiting to be snatched away with the right kind of advertising. You can do this and make money; be patient and learn, and then do.

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