Three Extremely Effective Local SEO Strategies

Three Extremely Effective Local SEO Strategies

The best tip you can get local SEO would be to get into your customer's shoes and think like them. If you want to understand how your customers approach online searching then you need to be able to look into their mind. So, you have to try and analyze what someone would put into the search box when they are looking for your site or for the products you are selling. We shall assume you sell all sorts of furniture including beds, cupboards, beds etc. But what if you specialize in office furniture; will the searcher be able to find you if they search for "table"? Will the match your site and products? Most definitely not. An ideal match, though, would be something such as "office computer desk." You need to stay away from broad keywords as the conversions are pretty low, even if they are popular and bring in a lot of traffic. You need to employ less popular keywords that are more targeted but offer a greater chance of you getting a customer. You should never make the mistake of mistreating your customers. This might not be a brand new revelation, but it is even more important now with all the social media and review sites that encourage people to share their experiences. It won't take long for the news to spread, no matter if it is good or bad. This is why you need to make sure you treat your customers properly so that there isn't a chance of them saying bad things about you. If it is possible you should consider over-delivering so that your clients are very happy. The key to the success of this strategy is to do your best. Information found on the local profile of a company and information found on other sites is what local searches rely on. So, if someone has a negative experience with your business, there is a possibility that they will contact you by posting a negative review online.

Lastly, make sure to add a local phone number to your site. Ensure that your number is written out in text form as the search engines won't be able to understand it then. To prove you are a real business you need to have a real number on your site, meaning that you shouldn't even think of 800 numbers.

What's the reason? They might look good and professional but they don't show where you are located. You need to do everything possible to have a real phone number.

There are lots of businesses, offline types, that are enjoying more traffic simply because they used local SEO. The best part about local SEO is that it isn't really that difficult to manage or master for that matter. If you do it, then you may discover good results in a relatively short time. Just be careful you don't create a situation where you have more customers and can't handle the increase. You'll be dealing with people from your area, so you'll find that the experience is much better.

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