Three Great Ways To Promote Your Business: Podcasts, Online Radio Shows And Reoccurring Video Casts

Promoting a business requires advertising, and an online business is no different because the goal remains to attract as many customers as possible

. TV advertisements are successful because they engage our senses through interesting things to read, watch or listen to. On the web, Podcasting does the same thing and by all accounts is a very popular way to advertise.

Multimedia snippets that can be viewed on computers and portable devices such as iPods and web enabled phones are called podcasts. The key to their popularity may be the fact that they can be received and displayed on a plethora of devices, which makes them as pervasive as radio and as engaging as TV. Think of it as your own homemade commercial for your business.

Podcasts can also be syndicated to make it easier for fans to follow your blog or website using RSS (Really Simple Syndication). The RSS feed automatically updates your viewers when there are changes or updates instead of them having to check regularly.

There is software available to help you create your audio and video files. You can embed code for them on your website so others can view them.

People go online to find useful items and information and a podcast serves as a convenient and entertaining way for them to do this. Reading is great but if you really want to get your point across online, a multimedia message is what you want to present. Your podcast should be new and unique so that it attracts your target audience and engages them efficiently.

Using engaging dialog, presenting relevant topics and creating visually appealing video casts (through he use of eye catching props and sets) will really make your podcast stand out.

Using keywords will get your podcast noticed by enabling it to be found with online search engines. Therefore it is a good idea to include keywords in the titles, tags and links in your podcasts. This should be done even if they are in audio so that you can explore the full extent of your customer base.

Use every opportunity available to get your podcast seen by as many people as possible. Submitting your podcast s to online directories is another little known method that can really get people checking out your podcasts. Submitting to one of these directories takes a little work such as: Creating a press release to announce your initial submittal; Optimizing these press releases and submitting them to free press release sites. By doing this, people can sill find them even after you have moved on, which is invaluable residual advertising.

You can also maximize exposure to your podcast by presenting it initially to your pre-existing customers. Most businesses have an email list for their regular customers and this can be used to provide links to your latest podcast. Keeping them in the loop will make them feel important, and encourage them to view it and pass it along to others.

Creating a series or a regular radio show cannot be overlooked as well. You can really get your business noticed by having guest spots and holding interviews with representatives of your niche on a regular basis. Your viewers will be motivated to keep up with your podcasts if you keep your content relevant and up to date and look for interesting and informative guests to interview.

Today's consumer uses the web as much as they watch TV or listen to the radio and Podcasting serves as the advertising method of choice for this genre.. You can increase your business traffic and attract loyal fans by turning your podcast into a radio or video series.

by:Dan Morgan

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