Three? Highlight China's Dairy Development Road
Recently, the "list of China's most valuable brand
," announced New York City University in the United States, the U.S. Department of Commerce Bureau of the former New York Secretary, Global SME Union President WilliamSpitler announced the 2009 ranking of China's most valuable 100 brands list Ternary Once again crowned as the list shows that the financial crisis unique to the vitality of Chinese brands.
Triple the value of the brand return in the end people not only want to explore what kind of business system and brand concept for ternary operations in China stands Dairy The forest?
Vision of: All Industry Chain Is well known that the rapid development of China's dairy industry decades, long over-competitive, price war, Advertisement War, war and other promotional marketing turns into battle.
In the first group of agricultural support, and after years of development, Ternary has built the largest species of dairy cattle breeding and supply base, north China's largest seed breeding Holstein cows specialized centers, the introduction of foreign high-tech dairy processing device Production Line Successfully build out a high-quality seed source from??? Intensive culture??? High technology??? Modern dairy industry, a complete cold chain distribution chain, a full expression of the ternary brand building and far-sighted and prudent sex. At present, triple this whole industry chain development model has been adopted by industry, market, consumer tests and approval, Hebei, Shandong and other places of the milk base has already been started, and began to replicate nationwide.
Product innovation: to meet consumer demand for personalized
Addition to the brand of far-sighted and ASP food in the adjustment of product structure, differentiated product customization strategy also walk in the front of the industry.
As people's living standard rising, consumers Dairy products Demand for more diversified. Three keen to seize this opportunity in the industry's first joint scientific research institutions on the development of functional milk products, nutrition and health of the residents survey, a large number of valid data collected, developed VAD fresh milk, breakfast of milk, five-color support , ultimate and other merchandise.
In addition, the ternary advocate healthy dairy Diet Culture, focusing on the introduction of foreign products and traditional food heritage, Nissan 10 tons Qida cheese and mozzarella cheese production line is built to fill the country can not produce Qida, Su Lila cheese blank; cheese, dry cheese, milk volume, Three milk cake and other traditional Chinese food unit of plum, but also from Beijing to the world.
Value Enhancement: healthy way of life
To raising the health and health literacy has been a triple objective. In the annual "World Milk Day "And the" National Dairy Nutrition Week "period, the Three by" delivering milk and nutrition knowledge to the countryside "campaign to allow teachers, parents, pupils learn more about dairy products, food safety knowledge, establish a scientific concept of consumption, a comprehensive improve their fitness. In addition, the ternary knowledge through manuals and other forms of dairy products issued to raise the overall health of the residents literacy. According to industry sources, triple the crowned "the most valuable Chinese brand list", indicating that ternary Dairy crisis in its brand value and influence are greatly enhanced the above evidence also shows that scientific development mode, forward-looking perspective distribution, focusing on product innovation and value of the triple distillation of dairy, marked the coming of Chinese dairy way of development.
by: heiyou
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