Three Highlights In Shanghai Exhibition Bursting Achievements Of The First Home Fair

Marriage fair, food exposition, floor show, home show

, show or Comic Con ... ... According to incomplete statistics, Shanghai every year, nearly 600 large and small, do not type, industry event. Some show of professional too strong, the exhibition time in days, less propaganda, in addition to the professional audience, the general audience less. And because of the many exhibitions, the public will inevitably be a sense of fatigue. By the China Building Decoration Association, the Shanghai Association for decoration of "2009 Shanghai Home Expo" has become one of 600 event, which face would attract more viewers and other issues have also become the first home expo challenges.

2009 Shanghai Expo on December 5-7 at home at the Shanghai Everbright Exhibition Centre, held on 2nd floor, this exhibition and other exhibitions in different, is the first proposed "pan" the concept of the show home to "lead the production and marketing , build brand, face the end, none other people "as the core idea, and strive to provide" one-stop "services.

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Highlights one: four innovations seek to differentiate

Home Fair Wang Guoping, head of investment director told reporters that the Home Fair at the show model, location, platform, services, and implementation of a comprehensive innovation, "household products + decorative building materials company" Industrial Linkage fairs to promote a new exhibition mode home industry chain positive interaction between the various sectors to serve the business, service people as a fundamental, market-specific brand characteristics of the situation and audience, according to the needs of the target market for the exhibitors and brand development of personalized, practical results promotional packages, and create value for the exhibitors. Through the exhibition platform for consumers to enjoy "one-stop consumption, zero-distance service" overall shopping experience.

Highlight two: pre-election address clever propaganda achievements of effective ultra-high flow of people

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Reporter has learned, at home in the early publicity Fair organizers have spent much are mine, from the end of September Home expo organizers began to actively promote. Not only in major print media in Shanghai published the ads are done SouFun advertising and special promotion, almost every page can be seen in the popular press focused on full-page ad expo home. One exhibitor told reporters, as Everbright Convention & Exhibition Centre, will have a different show every week, has accumulated a certain reputation, location very good, with early media is very significant efforts, this exhibition of human traffic is very large, of the brand is very helpful.

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Many domestic enterprises have also took the opportunity to launch a new product, a company official told reporters that the company introduced a green kitchen priced at around 7,500 were considered high-end products, the exhibition opening hours will have two Guest Book.

In the home improvement company in the exhibition hall, reporters have seen, many owners are well prepared, bringing chamber map and some of their own ideas, positive and designers to communicate. Home Fair Wang Guoping, head of investment director told reporters that there are now six companies will continue to participate in next year's Expo this home.

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Main purpose of this exhibition, "Facing the end customers, providing one-stop service", so the show can see the "+ decorative building materials home products company" in the form of industrial linkage.

Home, building materials, decoration industry, some well-known brands all showed up to exhibitors. Home appliances like air-conditioning company Daikin, Oulu Sha, opp, Coma and other well-known bathroom company, long Sheng, Nature and other flooring companies, You-Xian, the commander and other well-known home improvement company in Shanghai more than 200 enterprises to set up 500 standard booths .

's Letters 's Fair in this house the first day was observed, although a few bright spots attracts quite a few consumers, but the Fair was held at the home of slightly less than a few areas.

First held since the first time why this was still relatively small size of the Exposition, as some historical event in Shanghai; secondly because it is an innovative "one stop" service concept, lined a home improvement company, household appliances, furniture, flooring and other industries will inevitably make professional show decreased; While the industry-rich, but the brand less, the lack of some hot-selling brand; in the home improvement company, although well-known home improvement company in Shanghai have participated, but or less similar to people such large companies.

Director Wang On the inadequacy of this show, also spoke, as was first held, and no thought of profit in the first show on, as more down horizontally, and similar homes Fair Wenzhou, Ningbo Home Expo, Beijing still a certain gap between home Fair, also look to improve in the second.

Three Highlights In Shanghai Exhibition Bursting Achievements Of The First Home Fair

By: frbiz2@foxmail.com

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